patriotic wrapping paper
Worth a lookShows demand growing +366.3% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Growth
Incredible+366.3%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great178.49avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.20–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, patriotic wrapping paper is a $25K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
patriotic wrapping paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #973
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 18.5%
- Avg brand age
- 22 months
- Avg seller age
- 213 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
12%
- WRAPAHOLIC28%
- LeZakaa26%
- RUSPEPA20%
- JarThenaAMCS7%
- Yarcony4%
- Burymento3%
- Open — no brand owns it (9 brands, 12%)
Top patriotic wrapping paper search terms
- patriotic wrapping paper13K/yr
- red white and blue wrapping paper8K/yr
- 4th of july wrapping paper6K/yr
- american flag wrapping paper7K/yr
Top patriotic wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LeZakaa Reversible 4th of July Wrapping Paper Roll Colorful Fireworks in Navy Blue & Red White Patriotic Stripes Design for Independence Day Memorial Day Holiday Mini Roll 17 inches x 16.4 Feet
LeZakaa$8.894.8★33 rev
RUSPEPA Reversible Patriotic Wrapping Paper Roll Mini Roll Blue White Stars and Red White Stripes Design Gift Wrap Paper for 4th of July Independence Day Memorial Day 17 Inches x 16.4 Feet
RUSPEPA$9.774.7★46 rev
LeZakaa 6 Sheets Patriotic Wrapping Paper 4th of July Red White Blue Fireworks Gift Wrap Sheets for Independence Day Party USA Flag Stars Design 27.6 x 19.7 Inches Each
LeZakaa$6.904.6★576 rev
WRAPAHOLIC Reversible Patriotic Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Red Blue Stars & Stripes 4th of July Wrapping Paper Perfect for Independence Day Memorial Day Birthday
WRAPAHOLIC$9.944.8★47 rev
WRAPAHOLIC Kraft Patriotic Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - 250 Years of Freedom America Vintage Newspaper Wrapping Paper for Independence Day 4th of July
WRAPAHOLIC$9.925.0★25 rev
Newest
by launch date
Yarcony 4th of July Wrapping Paper - Patriotic Star Gift Wrap with American Flag Red White Blue Design Independence Day Gift Wrapping Paper with Grid Lines for Memorial Day (17 In x 16.5 Ft)
Yarcony$9.7969 rev
Burymento 4th of July Wrapping Paper Roll - 17in x 16.4ft 250th Anniversary Patriotic Gift Wrap with Eagle Fireworks Independence Day Gift Wrapping Paper for Memorial Day Presidents Day Holiday
Burymento$9.9745 rev
Burymento 4th of July Wrapping Paper - 17in x 16.4ft Independence Day Gift Wrap with American Flag Eagle Fireworks Est 1776 Design Patriotic Gift Wrapping Paper for Memorial Day Presidents Day
Burymento$8.5845 rev
Yarcony 4th of July Wrapping Paper America 250 Years Patriotic Gift Wrap w/Red White Blue Statue of Liberty USA Flag Independence Day Gift Wrapping Paper for Holiday Memorial Day (17 In x 16.5 Ft)
Yarcony$7.9469 rev
PlandRichW Happy 250th America Birthday Wrapping Paper 1776-2026 Patriotic Gift Wrap 4 Large Folded Sheets 40x28 (No Roll) for 4th of July Independence Day National Celebration Party
PlandRichW$8.61134 rev
Trending
90-day click momentumBurymento 4th of July Wrapping Paper Roll - 17in x 16.4ft 250th Anniversary Patriotic Gift Wrap with Eagle Fireworks Independence Day Gift Wrapping Paper for Memorial Day Presidents Day Holiday
Burymento$9.974.6★
Yarcony 4th of July Wrapping Paper America 250 Years Patriotic Gift Wrap w/Red White Blue Statue of Liberty USA Flag Independence Day Gift Wrapping Paper for Holiday Memorial Day (17 In x 16.5 Ft)
Yarcony$7.944.3★
Yarcony 4th of July Wrapping Paper - Patriotic Star Gift Wrap with American Flag Red White Blue Design Independence Day Gift Wrapping Paper with Grid Lines for Memorial Day (17 In x 16.5 Ft)
Yarcony$9.794.3★
PlandRichW Happy 250th America Birthday Wrapping Paper 1776-2026 Patriotic Gift Wrap 4 Large Folded Sheets 40x28 (No Roll) for 4th of July Independence Day National Celebration Party
PlandRichW$8.614.6★
WRAPAHOLIC Kraft Patriotic Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - 250 Years of Freedom America Vintage Newspaper Wrapping Paper for Independence Day 4th of July
WRAPAHOLIC$9.925.0★
What buyers say about patriotic wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Great for gifts”
“If you're someone that likes nice thick wrapping paper”
“colors are very attractive”
“It is a great size to work with”
“It holds up beautifully”
“It seems durable”
“Good price point”
“The design itself is one of the stronger aspects of the product”
“they tape well”
What buyers complain about
“primarily because it is so narrow”
“The paper is very thick. almost too thick”
“Dull, lifeless colors”
“Read description close”
“Not great for large gifts”
“not as strong as like tj Maxx or a good quality brand”
“not high quality”
“its not very durable”
“the value isn't great”
Top return reasons
Common questions
- Is patriotic wrapping paper profitable to sell on Amazon United States?
- The niche generates $25K/yr across 37 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is +366.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the patriotic wrapping paper niche?
- 15 brands and 16 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in patriotic wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.1%.
- What does it cost to enter the patriotic wrapping paper niche?
- Listings span $6.20–$15.76; the average listing price is $10.10 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.