Is patchouli perfume profitable to sell on Amazon United States?

The niche generates $288K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (68/100).

How competitive is the patchouli perfume niche?

32 brands and 89 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in patchouli perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.

When does demand for patchouli perfume peak?

Demand peaks in Mar; the busiest month runs 6.6× the quietest.

What does it cost to enter the patchouli perfume niche?

Listings span $6.89–$126.51; the average listing price is $23.41 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.

patchouli perfume

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.41

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$6.89–$126.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$288K

$288K/yr · 222K searches

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,484.7

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, patchouli perfume is a $288K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Mar. Verdict: Worth a look — 68/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

patchouli perfume market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $234K–$293K; units × avg price
Conversion rate: 5.5%
Avg BSR: #398
Page quality: 0%
Prime: 90%
Sponsored: 85%
Out of stock: 6.2%
Avg brand age: 71 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 flat

Sellers

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

38%

Top 20: 83%

Open market

53%

Silk Road Organic12%
Zum8%
Pacifica8%
Spiritual Sky7%
Eclectic Lady6%
CYKLAR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 6.6×

Open Trend

Top patchouli perfume search terms

patchouli perfume134K/yr +9.5%3.3% conv.
patchouli perfume for women33K/yr -12.2%2.9% conv.
patchouli body spray16K/yr -2.5%3.3% conv.
patchouli spray10K/yr +20.1%4.4% conv.
zum patchouli spray4K/yr +20.5%16.1% conv.
spiritual sky perfume oil4K/yr -12.4%0.3% conv.
pachoul perfume5K/yr +10.4%4.0% conv.
spiritual sky patchouli oil4K/yr +0.8%8.0% conv.
patchouli essential oil roll on4K/yr +3.8%8.2% conv.
patchouli oil roll on3K/yr +7.3%5.3% conv.

All search terms

Top patchouli perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller

Silk Road Organic$12.794.3★2,799 rev

Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Patchouli Scent - 4 fl oz

Zum$12.554.2★3,217 rev

Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle

Spiritual Sky$10.044.3★3,894 rev

CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml

CYKLAR$22.703.6★183 rev

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.544.2★140 rev

Newest

by launch date

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.54140 rev

4mo ago

Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz

Kuumba Made$11.871,473 rev

9mo ago

CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml

CYKLAR$22.70183 rev

1y ago

Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller

Silk Road Organic$12.792,799 rev

2y ago

Gya Labs Patchouli Essential Oil Roll On - 0.34 Fl Oz - Travel Size Roller for Camping Skin Aromatherapy Relief Convenience

Gya Labs$9.63606 rev

2y ago

What buyers say about patchouli perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean scent”

Value For Money5%

“Cant beat this price”

Quality-Overall4%

“EXCELLENT PRODUCT”

Durability4%

“durable”

Size-Overall2%

“I like the size”

Gifting Purpose1%

“Christmas Gift”

Advertised Vs Actual Product1%

“As described”

Soft Feel1%

“is very soft”

Ease Of Use0%

“Easy to use”

Design-Overall0%

“elegant”

What buyers complain about

Smell67%

“Chemical Scent”

Durability5%

“longevity poor”

Value For Money3%

“Overpriced”

Alcohol Content2%

“Strong alcohol smell”

Advertised Vs Actual Product2%

“NOT AS DESCRIBED”

Size-Overall1%

“Larger than expected”

Strength1%

“So weak”

Quality-Overall1%

“Low quality”

Leak-Proof1%

“Leaking package”

Allergies1%

“Allergic Reaction”

Top return reasons

Smell80%

Advertised Vs Actual Product8%

Leak-Proof3%

Size-Overall2%

Strength1%

Dilute/Watery1%

Functionality-Overall1%

Oily/Greasy1%

Defective Material/Parts0%

Product Condition0%

Common questions

Is patchouli perfume profitable to sell on Amazon United States?: The niche generates $288K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (68/100).
How competitive is the patchouli perfume niche?: 32 brands and 89 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in patchouli perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
When does demand for patchouli perfume peak?: Demand peaks in Mar; the busiest month runs 6.6× the quietest.
What does it cost to enter the patchouli perfume niche?: Listings span $6.89–$126.51; the average listing price is $23.41 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.