Is patchouli laundry detergent profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the patchouli laundry detergent niche?

2 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in patchouli laundry detergent?

Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.6%.

When does demand for patchouli laundry detergent peak?

Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the patchouli laundry detergent niche?

Listings span $19.37–$40.08; the average listing price is $29.21 (sweet spot $15–$100). The average incumbent carries 6,319 reviews — the moat a new listing must climb.

patchouli laundry detergent

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.2M searches

Avg price

Incredible$29.21

avg listing price — sweet spot $15–$100

Price range

Incredible$19.37–$40.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,318.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, patchouli laundry detergent is a $2.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

patchouli laundry detergent market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.8M–$2.3M; units × avg price
Conversion rate: 7.7%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Zum92%
Indigo Wild8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top patchouli laundry detergent search terms

zum laundry detergent535K/yr -1.3%5.8% conv.
zum221K/yr +6.2%1.7% conv.
zum frankincense and myrrh110K/yr +27.7%4.6% conv.
zum patchouli laundry detergent39K/yr +7.7%1.3% conv.
patchouli laundry detergent58K/yr -28.9%0.8% conv.
zum laundry soap30K/yr -1.5%3.5% conv.
zum laundry detergent frankincense myrrh26K/yr -4.5%3.7% conv.
zum laundry detergent patchouli24K/yr -5.9%1.4% conv.
zum laundry21K/yr +15.4%3.9% conv.
zum laundry detergent sea salt17K/yr -6.9%1.0% conv.

All search terms

Top patchouli laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.874.6★13,128 rev

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)

Zum$40.084.6★13,128 rev

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)

Zum$38.694.6★13,128 rev

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.854.6★415 rev

Zum Laundry Soap by Indigo Wild - Liquid Plant-Based Soap with Baking Soda Essential Oils Coconut Oil & More - Wash Up to 64 Loads - Sweet Orange - 64 fl oz (2 Pack)

Indigo Wild$40.014.6★257 rev

Newest

by launch date

Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)

Zum$19.37114 rev

11mo ago

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.85415 rev

1y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.8713,128 rev

2y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)

Zum$38.6913,128 rev

2y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)

Zum$40.0813,128 rev

9y ago

What buyers say about patchouli laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“smells divine”

Quality-Overall7%

“Excellent product”

Ease Of Cleaning6%

“It's cleans well”

Soft Feel4%

“My skin feels soft and clean”

Cleansing3%

“I like the product it gives you a natural clean feeling”

Value For Money2%

“It is economically friendly”

Washability2%

“washes clothes good”

Eco Friendliness1%

“purchased because its Eco”

Durability1%

“Performance-wise, it genuinely holds its own”

Sensitivity-Overall1%

“Good for my sensitive skin and good for the environment, so, a clear winner”

What buyers complain about

Leak-Proof20%

“it arrived leaking and open”

Smell14%

“smells rancid”

Ease Of Cleaning10%

“Didn't clean my clothes”

Value For Money8%

“Pricey”

Dilute/Watery5%

“Nothing like the liquid”

Stain Resistance3%

“Leaves Detergent Stains”

Advertised Vs Actual Product2%

“bought this believing those claims”

Thickness2%

“It used to be as thick”

Texture/Consistency-Overall2%

“I was just disappointed with the texture”

Ease Of Use1%

“Can't open”

Top return reasons

Leak-Proof41%

Smell35%

Advertised Vs Actual Product7%

Value For Money3%

Color2%

Stain Resistance1%

Functionality-Overall1%

Ease Of Cleaning1%

Size-Overall1%

Dilute/Watery1%

Common questions

Is patchouli laundry detergent profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the patchouli laundry detergent niche?: 2 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in patchouli laundry detergent?: Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.6%.
When does demand for patchouli laundry detergent peak?: Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the patchouli laundry detergent niche?: Listings span $19.37–$40.08; the average listing price is $29.21 (sweet spot $15–$100). The average incumbent carries 6,319 reviews — the moat a new listing must climb.