Is patchouli essential oil profitable to sell on Amazon United States?

The niche generates $767K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the patchouli essential oil niche?

15 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in patchouli essential oil?

Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 1.1%.

When does demand for patchouli essential oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the patchouli essential oil niche?

Listings span $5.78–$16.12; the average listing price is $11.83 (sweet spot $15–$100). The average incumbent carries 3,765 reviews — the moat a new listing must climb.

patchouli essential oil

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$767K

$767K/yr · 700K searches

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.83

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Review moat

Okay3,765.21

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.78–$16.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, patchouli essential oil is a $767K/yr Amazon United States market (700K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

patchouli essential oil market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $710K–$946K; units × avg price
Conversion rate: 9.3%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.1%
Avg brand age: 69 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

30%

HIQILI28%
Gya Labs11%
MAYJAM11%
Majestic Pure8%
SU JUABA6%
KUKKA essential oils6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top patchouli essential oil search terms

patchouli essential oil307K/yr +8.2%9.9% conv.
patchouli155K/yr -1.4%2.5% conv.
patchouli oil95K/yr +38.7%7.2% conv.
pachoul essential oil24K/yr +8.2%8.6% conv.
patchouli oil for skin19K/yr +28.0%7.1% conv.
patchouli essential oil organic14K/yr +19.6%9.7% conv.
patchouli body oil13K/yr +1.2%3.2% conv.
patchouli essential oil for skin9K/yr +16.3%7.3% conv.
patchouli oil perfume11K/yr +8.2%2.4% conv.
essential oils patchouli9K/yr -0.4%10.8% conv.

All search terms

Top patchouli essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML

HIQILI$7.824.3★3,260 rev

100% Pure Patchouli Essential Oil - 0.34 Fl Oz - Patchouli Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$8.604.4★8,750 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Patchouli Essential Oil Patchouli Oil 1 Fl Oz

Majestic Pure$11.804.2★1,296 rev

MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)

MAYJAM$5.784.4★17,844 rev

SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML

SU JUABA$12.594.3★228 rev

Newest

by launch date

EUQEE 100ml Patchouli Essential Oil Pure Patchouli Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz

EUQEE$8.00576 rev

5mo ago

SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML

SU JUABA$12.59228 rev

1y ago

Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller

Silk Road Organic$12.792,799 rev

2y ago

Gya Labs Patchouli Essential Oil Roll On - 0.34 Fl Oz - Travel Size Roller for Camping Skin Aromatherapy Relief Convenience

Gya Labs$9.63606 rev

2y ago

MAYJAM Patchouli Essential Oil 1.01FL.OZ Essential Oils Use with Diffuser During Yoga Massage Bath Patchouli Oil(30ml)

MAYJAM$5.7817,844 rev

3y ago

What buyers say about patchouli essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“Amazing scent”

Quality-Overall13%

“Oil is good quality, prepared with expertise and care”

Value For Money8%

“Great value”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Size-Overall1%

“The convenient size”

Moist/Dry1%

“Excellent moisturizer”

Ingredients-Overall1%

“Pure and therapeutic essential oil”

Ease Of Use1%

“Easy to use”

Strength1%

“its pretty strong”

Durability1%

“lasts for hours”

What buyers complain about

Smell63%

“Doesn't smell good”

Strength4%

“Not strong”

Value For Money4%

“Not worth it”

Dilute/Watery4%

“Product is diluted”

Quality-Overall4%

“Theres zero quality control”

Durability3%

“not long lasting”

Oily/Greasy3%

“large amounts of carrier oils”

Advertised Vs Actual Product1%

“Fraudulent listing”

Size-Overall1%

“Its a x-small bottle”

Thickness1%

“Very thin”

Top return reasons

Smell77%

Advertised Vs Actual Product9%

Leak-Proof3%

Size-Overall2%

Dilute/Watery2%

Strength1%

Quality-Overall1%

Oily/Greasy1%

Value For Money1%

Product Condition1%

Common questions

Is patchouli essential oil profitable to sell on Amazon United States?: The niche generates $767K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the patchouli essential oil niche?: 15 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in patchouli essential oil?: Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 1.1%.
When does demand for patchouli essential oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the patchouli essential oil niche?: Listings span $5.78–$16.12; the average listing price is $11.83 (sweet spot $15–$100). The average incumbent carries 3,765 reviews — the moat a new listing must climb.