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Patchouli Candle

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -19.2% this quarter, so Patchouli Candle is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$104K/yr101K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
42%top-5 click share · 22 brands · 455 sellers

Flapen Score

Patchouli Candle against its category

The dotted line is the Health & Household average. Past it, Patchouli Candle is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patchouli Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Patchouli Candle 101K times last year and spent an estimated $104K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
5.8%
Market size, estimated
$104Ka year
Peak month
December2.8× the quietest month
Top search term
patchouli candle71K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $6.94 to $30.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.75 that is $2K to $4K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$6.94–$30.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.3% of listings are out of stock. The average listing ranks #551 within Aromatherapy. It carries 452 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
30.3%
Average rank
#551in Aromatherapy
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
452per listing
Listings tracked
33

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Patchouli Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

455

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

42%

Top 20: 86%

Open market

38%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Patchouli Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Patchouli Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patchouli candle71K/yr
  • patchouli candles12K/yr
  • patchouli candles highly scented4K/yr
  • patchouli candles clearance6K/yr
  • patchouli scented candles4K/yr
  • vanilla patchouli candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Patchouli Candle

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.6%of orders come back
“it smells a bit artificial”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Patchouli Candle questions

Answered from the same tracked data.