patchouli candle
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great451.7avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.94–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 101K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, patchouli candle is a $104K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
patchouli candle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $107K–$142K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 30.3%
- Avg brand age
- 53 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
455
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
42%
Top 20: 86%
Open market
38%
- 1OAK16%
- MOASITN12%
- Essential Elements10%
- Sweet Water Decor10%
- WoodWick7%
- The Candle Daddy7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top patchouli candle search terms
- patchouli candle71K/yr
- patchouli candles12K/yr
- patchouli candles highly scented4K/yr
- patchouli candles clearance6K/yr
- patchouli scented candles4K/yr
- vanilla patchouli candle4K/yr
Top patchouli candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1OAK Patchouli Candle - Soy Wax Scented Candles (Patchouli) - Soy Candles for Home Scented - Long Burning Candle Premium - Hand-Poured (7oz.)
1OAK$11.353.9★41 rev
MOASITN Patchouli Highly Scented Candles for Home| Natural Soy Aromatherapy Candle| Handmade Long Lasting Jar Candle| Candel Gift for Women Men as Relaxing Birthday Housewarming Gifts| 7oz
MOASITN$15.873.0★39 rev
Candle-Lite Vibes Woody Patchouli Mood-Enhancing Scented Candles 15 oz Jar Aromatherapy Proudly Poured in The USA 2-Wick 86 Hours Burn Time Perfect Relaxation Gift
Essential Elements$15.544.1★357 rev
Sweet Water Decor Palo Santo Patchouli Candle - Vanilla Musk Sandalwood Patchouli Scented Soy Spa Candles for Home - Gifts for Women Men - 9oz Amber Jar 40 Hour Burn Time
Sweet Water Decor$19.094.1★1,147 rev
Aroma Naturals Patchouli and Frankincense Essential Oil White Scented Pillar Candle Meditation 2.5 inch x 4 inch
Aroma Naturals$11.924.3★2,030 rev
Newest
by launch date1OAK Patchouli Candle - Soy Wax Scented Candles (Patchouli) - Soy Candles for Home Scented - Long Burning Candle Premium - Hand-Poured (7oz.)
1OAK$11.3541 rev
M&SENSE Peaceful Patchouli Scented Candle 35oz 3 Wick 150H Natural Soy Large Aromatherapy Candles for Meditation & Stress Relief Yoga Housewarming Gift
M&SENSE$27.578 rev
KTFKTF BlackBerry Patchouli Scented Candle for Home 14.1oz 80 Hour Long Lasting Aromatherapy Candles for Focus & Balance Non-Toxic Essential Oil & Soy Wax | Fruity-Spicy Earthy Fragrance
KTFKTF$20.9310 rev
1OAK Patchouli Candle - Soy Wax Scented Candles (Patchouli) - Soy Candles for Home Scented - Long Burning Candle Premium - Hand-Poured (7oz.)
1OAK$12.9782 rev
MOASITN Patchouli Highly Scented Candles for Home| Natural Soy Aromatherapy Candle| Handmade Long Lasting Jar Candle| Candel Gift for Women Men as Relaxing Birthday Housewarming Gifts| 7oz
MOASITN$15.8739 rev
Trending
90-day click momentumKTFKTF BlackBerry Patchouli Scented Candle for Home 14.1oz 80 Hour Long Lasting Aromatherapy Candles for Focus & Balance Non-Toxic Essential Oil & Soy Wax | Fruity-Spicy Earthy Fragrance
KTFKTF$20.934.7★
1OAK Patchouli Candle - Soy Wax Scented Candles (Patchouli) - Soy Candles for Home Scented - Long Burning Candle Premium - Hand-Poured (7oz.)
1OAK$11.353.9★
M&SENSE Peaceful Patchouli Scented Candle 35oz 3 Wick 150H Natural Soy Large Aromatherapy Candles for Meditation & Stress Relief Yoga Housewarming Gift
M&SENSE$27.574.6★
PACHA SOAP Co. Dirty Hippie Candle 7 oz - Scents of Patchouli Nutmeg and Clove - Clean Burning Soy Coconut & Apricot Wax Lead-Free Wick Cruelty-Free Recyclable
Pacha Soap Co$18.943.8★
Patchouli & Ebony Benevolence LA 3-Wick Fall Scented Candle for Home | 15oz 50-Hour Burn | Natural Soy Wax | Warm & Grounding Home Fragrance | Malibu Sands Collection Gift for Women & Men
Benevolence LA$16.324.3★
What buyers say about patchouli candle
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Great sent, easy to light”
“Worth the money”
“Great gift”
“These candles are high-quality”
“I feel that makes the candle more durable with a longer burn time”
“This is exactly what I was hoping for”
“The design is visually appealing”
“The size is decent”
“the glass jar has a clean”
What buyers complain about
“it smells a bit artificial”
“Not worth the Money”
“The wicks are very short”
“Fire hazard”
“The product is not made well”
“The wicks are weak”
“It doesn't last long”
“This photo isn't great”
“I receive it as a gift. a cheap gift :-”
“The glass came broken in many pieces”
Top return reasons
Common questions
- Is patchouli candle profitable to sell on Amazon United States?
- The niche generates $104K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the patchouli candle niche?
- 22 brands and 455 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in patchouli candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for patchouli candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the patchouli candle niche?
- Listings span $6.94–$30.85; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.