Patchouli

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

5.0%

Market size, estimated

$355Ka year

Peak month

December1.7× the quietest month

Top search term

patchouli155K searches a year

Listings sell for $19.75 on average, from $5.78 to $126.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.75 that is $5K to $10K a year per listing.

Average price

$19.75inside the $15 to $100 sweet spot

Price range

$5.78–$126.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #292 within Aromatherapy. It carries 3,793 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

7.2%

Average rank

#292in Aromatherapy

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

3,793per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months