Is patchouli profitable to sell on Amazon United States?

The niche generates $355K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (65/100).

How competitive is the patchouli niche?

31 brands and 93 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in patchouli?

Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.4%.

When does demand for patchouli peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the patchouli niche?

Listings span $5.78–$126.51; the average listing price is $19.75 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.

patchouli

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$19.75

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.78–$126.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$355K

$355K/yr · 361K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,793.22

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, patchouli is a $355K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

patchouli market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $296K–$395K; units × avg price
Conversion rate: 5.0%
Avg BSR: #292
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 7.2%
Avg brand age: 73 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

43%

Top 20: 82%

Open market

51%

Silk Road Organic14%
HIQILI10%
Swiss Arabian7%
Pacifica6%
Gya Labs6%
CYKLAR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top patchouli search terms

patchouli155K/yr -1.4%3.0% conv.
patchouli perfume134K/yr +9.5%3.1% conv.
patchouli perfume for women33K/yr -12.2%2.7% conv.
patchouli body oil13K/yr +1.2%3.9% conv.
patchouli oil perfume11K/yr +8.2%4.1% conv.
patchouli perfume oil6K/yr +5.6%3.9% conv.
patchouli essential oil perfume4K/yr +11.3%5.4% conv.
patchouli scent3K/yr +8.8%2.9% conv.
pachuli2K/yr +13.8%2.5% conv.
pachul136/yr +15.8%2.3% conv.

All search terms

Top patchouli products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller

Silk Road Organic$12.794.3★2,799 rev

HIQILI Patchouli Essential Oil for Diffuser Homemade Perfume Skin Care Aromatherapy Gift for Hippie Friend-30ML

HIQILI$7.824.3★3,260 rev

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.544.2★140 rev

CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml

CYKLAR$22.703.6★183 rev

Patchouly - Spiritual Sky Perfume Oil 1/4 Oz Bottle

Spiritual Sky$10.044.3★3,894 rev

Newest

by launch date

Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml

Swiss Arabian$66.54140 rev

4mo ago

Kuumba Made Tunisian Patchouli Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz

Kuumba Made$11.871,473 rev

9mo ago

SU JUABA Patchouli Essential Oil 4 Fl Oz Aromatherapy Oil for Diffuser Skin Care Perfume & Soap Making - 118ML

SU JUABA$12.59228 rev

1y ago

CYKLAR Perfume Oil for Skin Modern Patchouli Scent Sultry Warm & Earthy Perfume Fragrance with Bergamot Verbena & Cashmere Notes Travel-Friendly 15ml

CYKLAR$22.70183 rev

1y ago

Silk Road Organic Patchouli Essential Oil Roll On USDA Certified - Uplift Mood Enhance Attraction Ease Stress & Relax - 10 ml Aromatherapy Roller

Silk Road Organic$12.792,799 rev

2y ago

What buyers say about patchouli

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Beautiful fragrance”

Value For Money5%

“Cant beat this price”

Quality-Overall4%

“Good Quality Oils”

Durability4%

“durable”

Size-Overall2%

“I like the size”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Gifting Purpose1%

“Christmas Gift”

Soft Feel1%

“It a soft”

Moist/Dry0%

“keep you moisturized”

Ease Of Use0%

“Easy to use”

What buyers complain about

Smell68%

“Chemical Scent”

Durability4%

“longevity poor”

Alcohol Content2%

“Strong alcohol smell”

Value For Money2%

“But Expensive”

Advertised Vs Actual Product2%

“NOT AS DESCRIBED”

Quality-Overall2%

“Cheap made”

Strength2%

“Not strong enough”

Leak-Proof1%

“Leaking package”

Size-Overall1%

“Tiny bottle”

Dilute/Watery1%

“Product is diluted”

Top return reasons

Smell78%

Advertised Vs Actual Product9%

Leak-Proof3%

Size-Overall2%

Dilute/Watery1%

Oily/Greasy1%

Strength1%

Product Condition1%

Functionality-Overall1%

Value For Money1%

Common questions

Is patchouli profitable to sell on Amazon United States?: The niche generates $355K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (65/100).
How competitive is the patchouli niche?: 31 brands and 93 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in patchouli?: Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.4%.
When does demand for patchouli peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the patchouli niche?: Listings span $5.78–$126.51; the average listing price is $19.75 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.