Is pastilles profitable to sell on Amazon United States?

The niche generates $720K/yr across 19 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the pastilles niche?

3 brands and 577 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pastilles?

Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.1%.

When does demand for pastilles peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the pastilles niche?

Listings span $8.70–$51.24; the average listing price is $18.28 (sweet spot $15–$100). The average incumbent carries 5,862 reviews — the moat a new listing must climb.

pastilles

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.28

avg listing price — sweet spot $15–$100

Price range

Great$8.70–$51.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$720K

$720K/yr · 411K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,862.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pastilles is a $720K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pastilles market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $914K–$1.1M; units × avg price
Conversion rate: 9.6%
Avg BSR: #92
Page quality: 0%
Prime: 95%
Sponsored: 53%
Out of stock: 10.0%
Avg brand age: 74 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

577

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

GRETHER'S66%
RESCUE31%
Rowntree's4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top pastilles search terms

grethers pastilles138K/yr -11.8%12.2% conv.
rescue pastilles42K/yr +19.8%8.8% conv.
grethers48K/yr -20.8%12.2% conv.
bach rescue pastilles25K/yr +29.0%9.0% conv.
grethers pastilles for throat and voice35K/yr -10.5%16.2% conv.
pastilles22K/yr -2.6%3.6% conv.
fruit pastilles22K/yr -7.2%5.6% conv.
rescue remedy pastilles9K/yr +91.9%7.9% conv.
rowntrees fruit pastilles11K/yr +4.6%4.9% conv.
rescue pastilles natural stress relief9K/yr +32.9%7.4% conv.

All search terms

Top pastilles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRETHERS Sugarfree Blackcurrant Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Sore Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 3.75 oz

GRETHER'S$15.864.5★4,481 rev

GRETHERS Sugarfree Blackcurrant Pastilles - Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Gift for Singers Intense Fruit Flavor Gluten & Lactose Free 2.1 oz

GRETHER'S$11.864.5★4,481 rev

GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz

GRETHER'S$16.104.5★4,481 rev

Bach RESCUE PASTILLES Black Currant Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten And Sugar-Free 35 Count

RESCUE$10.114.4★16,951 rev

Bach RESCUE PASTILLES Orange and Elderflower Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free Holiday Stocking Stuffer 35 Count

RESCUE$9.684.4★16,951 rev

Newest

by launch date

GRETHERS Sugarfree Ginger Lemon Pastilles Premium Swiss Throat Lozenges for Dry Mouth & Throat Comfort Citrus-Fresh Flavor Gluten & Lactose Free Gift for Singers 3.75 oz

GRETHER'S$16.104,481 rev

1y ago

Bach RESCUE PASTILLES Watermelon Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count

RESCUE$10.7716,951 rev

1y ago

Bach RESCUE PASTILLES Mixed Berry Flavor Stress Relief Lozenges Homeopathic Flower Essences 35 Count

RESCUE$10.0316,951 rev

1y ago

RESCUE Bach Sleep PASTILLES Black Currant Flavor Sleep Aid Lozenges No Melatonin Homeopathic Flower Essences 35 Count

RESCUE$10.08335 rev

1y ago

Bach Rescue Pastilles Cranberry Flavor Natural Stress Relief Lozenges Homeopathic Flower Essence Vegetarian Gluten & Sugar-Free 35 Count 4 Pack

RESCUE$32.75455 rev

3y ago

What buyers say about pastilles

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall17%

“Great taste”

Sleep Quality10%

“Helps with sleep”

Stress/Anxiety10%

“Great for stress”

Quality-Overall8%

“Excellent Product”

Soothing Effect5%

“Very calming”

Efficiency5%

“Work so well”

Moist/Dry5%

“kept her mouth moist”

Flavor5%

“The flavor is great”

Natural Ingredients4%

“All natural”

Advertised Vs Actual Product4%

“As expected”

What buyers complain about

Taste-Overall13%

“These taste so bad its almost funny”

Value For Money11%

“way over priced”

Functionality-Overall7%

“Didnt work”

Hard Feel6%

“They arent super soft”

Allergies5%

“Read carefully Im allergic something in this made me react”

Flavor5%

“Got these for a friend who said the taste was weird/super fake sugary”

Ease Of Chewing/Swallowing4%

“Too hard to chew”

Sweetness3%

“Not sweet”

Cough Relief3%

“I had a bad cough”

Stale/Rotten/Spoiled3%

“Product is not fresh”

Top return reasons

Flavor26%

Taste-Overall25%

Functionality-Overall23%

Hard Feel5%

Ingredients-Overall4%

Advertised Vs Actual Product4%

Ease Of Chewing/Swallowing3%

Texture/Consistency-Overall2%

Product Condition1%

Tooth Sensitivity1%

Common questions

Is pastilles profitable to sell on Amazon United States?: The niche generates $720K/yr across 19 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the pastilles niche?: 3 brands and 577 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pastilles?: Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.1%.
When does demand for pastilles peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the pastilles niche?: Listings span $8.70–$51.24; the average listing price is $18.28 (sweet spot $15–$100). The average incumbent carries 5,862 reviews — the moat a new listing must climb.

pastilles

pastilles market data

Competition & brand share

Demand & seasonality

Top pastilles search terms

Top pastilles products on Amazon

Top sellers

Newest

Trending

What buyers say about pastilles

What buyers love

What buyers complain about

Top return reasons

Common questions

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