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Pastilles

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Pastilles is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$720K/yr411K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
58%top-5 click share · 3 brands · 577 sellers

Flapen Score

Pastilles against its category

The dotted line is the Health & Household average. Past it, Pastilles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastilles market on Amazon at a glance

Shoppers on Amazon United States searched for Pastilles 411K times last year and spent an estimated $720K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $720K a year.

Searches, last 12 months
411K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
9.6%
Market size, estimated
$720Ka year
Peak month
December2.2× the quietest month
Top search term
grethers pastilles138K searches a year

02 · Price

A sale here is worth $18.28.

Listings sell for $18.28 on average, from $8.70 to $51.24. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $18.28 that is $23K to $27K a year per listing.

Average price
$18.28inside the $15 to $100 sweet spot
Price range
$8.70–$51.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #92 within Flower Essences. It carries 5,862 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#92in Flower Essences
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,862per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Pastilles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

577

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 231%
  • Brand 34%

Demand

Pastilles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pastilles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grethers pastilles138K/yr
  • rescue pastilles42K/yr
  • grethers48K/yr
  • bach rescue pastilles25K/yr
  • grethers pastilles for throat and voice35K/yr
  • pastilles22K/yr
  • fruit pastilles22K/yr
  • rescue remedy pastilles9K/yr
  • rowntrees fruit pastilles11K/yr
  • rescue pastilles natural stress relief9K/yr

Reviews and returns

What reviews say buyers love and hate about Pastilles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“These taste so bad its almost funny”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Pastilles questions

Answered from the same tracked data.