Pastilles
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Pastilles is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $720K/yr411K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 577 sellers
Flapen Score
Pastilles against its category
The dotted line is the Health & Household average. Past it, Pastilles is stronger. Inside it, weaker.
Market
The Pastilles market on Amazon at a glance
Shoppers on Amazon United States searched for Pastilles 411K times last year and spent an estimated $720K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $720K a year.
- Searches, last 12 months
- 411K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $720Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- grethers pastilles138K searches a year
02 · Price
A sale here is worth $18.28.
Listings sell for $18.28 on average, from $8.70 to $51.24. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $18.28 that is $23K to $27K a year per listing.
- Average price
- $18.28inside the $15 to $100 sweet spot
- Price range
- $8.70–$51.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $23K–$27K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #92 within Flower Essences. It carries 5,862 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 95%
- Out of stock, average day
- 10.0%
- Average rank
- #92in Flower Essences
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,862per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Pastilles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
577
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 231%
- Brand 34%
Demand
Pastilles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Pastilles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grethers pastilles138K/yr
- rescue pastilles42K/yr
- grethers48K/yr
- bach rescue pastilles25K/yr
- grethers pastilles for throat and voice35K/yr
- pastilles22K/yr
- fruit pastilles22K/yr
- rescue remedy pastilles9K/yr
- rowntrees fruit pastilles11K/yr
- rescue pastilles natural stress relief9K/yr
Reviews and returns
What reviews say buyers love and hate about Pastilles
We read the reviews and the return reasons for every product selling here.
“These taste so bad its almost funny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastilles questions
Answered from the same tracked data.









