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Pastel Tissue Paper

Fail

Prices span $5.91–$12.87, mostly outside the sweet spot, so Pastel Tissue Paper is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$59K/yr47K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
78%top-5 click share · 12 brands · 24 sellers

Flapen Score

Pastel Tissue Paper against its category

The dotted line is the Health & Household average. Past it, Pastel Tissue Paper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pastel Tissue Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Pastel Tissue Paper 47K times last year and spent an estimated $59K. The top 5 brands take 78% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
14.3%
Market size, estimated
$59Ka year
Peak month
April3.8× the quietest month
Top search term
pastel tissue paper37K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $5.91 to $12.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.81 that is $4K to $7K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$5.91–$12.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$7K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #64 within Wrapping Tissue. It carries 1,672 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#64in Wrapping Tissue
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,672per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pastel Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

  • Brand 135%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 17%)

Demand

Pastel Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.8×

Search terms

Top Pastel Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pastel tissue paper37K/yr
  • pastel tissue paper for gift bags6K/yr
  • tissue paper pastel4K/yr

Reviews and returns

What reviews say buyers love and hate about Pastel Tissue Paper

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
50%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Smaller sheets,”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pastel Tissue Paper questions

Answered from the same tracked data.