Pastel Plates

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

3.6%

Market size, estimated

$129Ka year

Peak month

April4.9× the quietest month

Top search term

pastel plates40K searches a year

Listings sell for $18.84 on average, from $8.14 to $43.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.84 that is $0 to $2K a year per listing.

Average price

$18.84inside the $15 to $100 sweet spot

Price range

$8.14–$43.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,195 within Disposable Plates, Bowls & Cutlery. It carries 122 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#1,195in Disposable Plates, Bowls & Cutlery

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

122per listing

Listings tracked

61

30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months