Pastel Napkins

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-26.0%

Conversion, latest week

5.7%

Market size, estimated

$39Ka year

Peak month

April7.3× the quietest month

Top search term

pastel napkins40K searches a year

Listings sell for $12.72 on average, from $5.02 to $24.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.72 that is $0 to $1K a year per listing.

Average price

$12.72under the $15 to $100 sweet spot

Price range

$5.02–$24.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #550 within Disposable Napkins. It carries 291 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#550in Disposable Napkins

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

291per listing

Listings tracked

33

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months