Pastel Gift Bags
FailShoppers spend an estimated $22K a year here, so Pastel Gift Bags is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $22K/yr65K searches / yr
- 90-day growth
- -38.3%search demand this quarter
- Competition
- 61%top-5 click share · 20 brands · 24 sellers
Flapen Score
Pastel Gift Bags against its category
The dotted line is the Health & Household average. Past it, Pastel Gift Bags is stronger. Inside it, weaker.
Market
The Pastel Gift Bags market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Gift Bags 65K times last year and spent an estimated $22K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -38.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $22Ka year
- Peak month
- April4.9× the quietest month
- Top search term
- pastel gift bags23K searches a year
02 · Price
A sale here is worth $12.96.
Listings sell for $12.96 on average, from $4.35 to $30.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.96 that is $0 to $1K a year per listing.
- Average price
- $12.96under the $15 to $100 sweet spot
- Price range
- $4.35–$30.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #2,371 within Gift Bags. It carries 243 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 11.4%
- Average rank
- #2,371in Gift Bags
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 243per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Pastel Gift Bags products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
24
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
30%
- Brand 126%
- Brand 212%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Pastel Gift Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 4.9×
Search terms
Top Pastel Gift Bags search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pastel gift bags23K/yr
- pastel goodie bags11K/yr
- pastel party favor bags9K/yr
- pastel gift bags with handles6K/yr
- pastel candy bags5K/yr
- pastel bags5K/yr
- pastel party bags4K/yr
- pastel paper bags4K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Gift Bags
We read the reviews and the return reasons for every product selling here.
“very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Gift Bags questions
Answered from the same tracked data.









