Pastel Cups
FailThe top 5 products take 84% of clicks, so Pastel Cups is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $158K/yr203K searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 55 sellers
Flapen Score
Pastel Cups against its category
The dotted line is the Health & Household average. Past it, Pastel Cups is stronger. Inside it, weaker.
Market
The Pastel Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Pastel Cups 203K times last year and spent an estimated $158K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $158Ka year
- Peak month
- June7.6× the quietest month
- Top search term
- colorful cups20K searches a year
02 · Price
A sale here is worth $15.34.
Listings sell for $15.34 on average, from $7.41 to $22.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $15.34 that is $15K to $19K a year per listing.
- Average price
- $15.34inside the $15 to $100 sweet spot
- Price range
- $7.41–$22.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Disposable Drinkware. It carries 4,328 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #452in Disposable Drinkware
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 4,328per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pastel Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
55
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
7%
- Brand 158%
- Brand 212%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 7%)
Demand
Pastel Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun · busiest ÷ quietest = 7.6×
Search terms
Top Pastel Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colorful cups20K/yr
- colorful plastic cups18K/yr
- rainbow cups18K/yr
- pastel cups16K/yr
- colored plastic cups22K/yr
- colored cups14K/yr
- pastel plastic cups10K/yr
- colored solo cups13K/yr
- colorful solo cups8K/yr
- pastel solo cups8K/yr
Reviews and returns
What reviews say buyers love and hate about Pastel Cups
We read the reviews and the return reasons for every product selling here.
“The quality of these cups has truly deteriorated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pastel Cups questions
Answered from the same tracked data.









