Paste Wax

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

6.9%

Market size, estimated

$129Ka year

Peak month

January1.6× the quietest month

Top search term

paste wax71K searches a year

Listings sell for $14.37 on average, from $8.01 to $22.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.37 that is $7K to $11K a year per listing.

Average price

$14.37under the $15 to $100 sweet spot

Price range

$8.01–$22.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Wood Polish & Care. It carries 3,087 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Wood Polish & Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,087per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months