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Past Purchases By Me on Amazon

Pass

Past Purchases By Me on Amazon scores 65 out of 100, a Pass. Shoppers spend an estimated $5.1M a year here, search demand grew +7.1% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$5.1M/yr1.1M searches / yr
90-day growth
+7.1%search demand this quarter
Competition
46%top-5 click share · 2 brands · 88 sellers

Flapen Score

Past Purchases By Me on Amazon against its category

The dotted line is the Health & Household average. Past it, Past Purchases By Me on Amazon is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Past Purchases By Me on Amazon market on Amazon at a glance

Shoppers on Amazon United States searched for Past Purchases By Me on Amazon 1.1M times last year and spent an estimated $5.1M. All 2 brands take every click. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
13.4%
Market size, estimated
$5.1Ma year
Top search term
tena sensitive pads for women161K searches a year

02 · Price

A sale here is worth $34.18.

Listings sell for $34.18 on average, from $5.84 to $57.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $34.18 that is $171K to $205K a year per listing.

Average price
$34.18inside the $15 to $100 sweet spot
Price range
$5.84–$57.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
$171K–$205K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Incontinence & Ostomy. It carries 6,460 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#120in Incontinence & Ostomy
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,460per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Past Purchases By Me on Amazon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

0%

  • Brand 170%
  • Brand 230%

Demand

Past Purchases By Me on Amazon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Past Purchases By Me on Amazon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tena sensitive pads for women161K/yr
  • tena203K/yr
  • poise overnight pads ultimate absorbency extra coverage 72 ct133K/yr
  • tena pads for women234K/yr
  • tena overnight pads for women71K/yr
  • tena pads72K/yr
  • poise overnight pads40K/yr
  • tena overnight pads32K/yr
  • tena incontinence pads for women22K/yr
  • tenna29K/yr

Reviews and returns

What reviews say buyers love and hate about Past Purchases By Me on Amazon

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Past Purchases By Me on Amazon questions

Answered from the same tracked data.