Past Purchases By Me on Amazon
PassPast Purchases By Me on Amazon scores 65 out of 100, a Pass. Shoppers spend an estimated $5.1M a year here, search demand grew +7.1% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $5.1M/yr1.1M searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 46%top-5 click share · 2 brands · 88 sellers
Flapen Score
Past Purchases By Me on Amazon against its category
The dotted line is the Health & Household average. Past it, Past Purchases By Me on Amazon is stronger. Inside it, weaker.
Market
The Past Purchases By Me on Amazon market on Amazon at a glance
Shoppers on Amazon United States searched for Past Purchases By Me on Amazon 1.1M times last year and spent an estimated $5.1M. All 2 brands take every click. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $5.1Ma year
- Top search term
- tena sensitive pads for women161K searches a year
02 · Price
A sale here is worth $34.18.
Listings sell for $34.18 on average, from $5.84 to $57.00. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $34.18 that is $171K to $205K a year per listing.
- Average price
- $34.18inside the $15 to $100 sweet spot
- Price range
- $5.84–$57.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $171K–$205K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Incontinence & Ostomy. It carries 6,460 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #120in Incontinence & Ostomy
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 6,460per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Past Purchases By Me on Amazon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
0%
- Brand 170%
- Brand 230%
Demand
Past Purchases By Me on Amazon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Past Purchases By Me on Amazon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tena sensitive pads for women161K/yr
- tena203K/yr
- poise overnight pads ultimate absorbency extra coverage 72 ct133K/yr
- tena pads for women234K/yr
- tena overnight pads for women71K/yr
- tena pads72K/yr
- poise overnight pads40K/yr
- tena overnight pads32K/yr
- tena incontinence pads for women22K/yr
- tenna29K/yr
Reviews and returns
What reviews say buyers love and hate about Past Purchases By Me on Amazon
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Past Purchases By Me on Amazon questions
Answered from the same tracked data.









