Passive Diffuser

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +212.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

+212.0%

Conversion, latest week

3.6%

Market size, estimated

$137Ka year

Peak month

May3.3× the quietest month

Top search term

passive diffuser121K searches a year

Listings sell for $15.67 on average, from $8.55 to $36.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.67 that is $2K to $4K a year per listing.

Average price

$15.67inside the $15 to $100 sweet spot

Price range

$8.55–$36.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #259 within Aromatherapy. It carries 1,607 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#259in Aromatherapy

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,607per listing

Listings tracked

21

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months