Is party plates and cups and napkins sets profitable to sell on Amazon United States?

The niche generates $236K/yr across 102 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the party plates and cups and napkins sets niche?

56 brands and 125 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in party plates and cups and napkins sets?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.

When does demand for party plates and cups and napkins sets peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the party plates and cups and napkins sets niche?

Listings span $5.08–$60.66; the average listing price is $26.52 (sweet spot $15–$100). The average incumbent carries 3,429 reviews — the moat a new listing must climb.

party plates and cups and napkins sets

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$26.52

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$5.08–$60.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Market size

Okay$236K

$236K/yr · 459K searches

Review moat

Okay3,428.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, party plates and cups and napkins sets is a $236K/yr Amazon United States market (459K searches/yr). The top 5 brands hold 32% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

party plates and cups and napkins sets market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $265K–$332K; units × avg price
Conversion rate: 1.9%
Avg BSR: #353
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.4%
Avg brand age: 29 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

125

Top-5 brand share

32%

Top 20: 78%

Top-5 click share

22%

Top 20: 55%

Open market

64%

Xiangqu8%
NatNarr7%
OuMuaMua6%
Houuqe6%
WXLDGHQ5%
Hallmark5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top party plates and cups and napkins sets search terms

party plates and cups and napkins sets211K/yr +21.5%1.4% conv.
party plates and napkins63K/yr +53.1%1.2% conv.
paper plates and napkins38K/yr +38.3%2.0% conv.
paper party plates24K/yr +27.6%1.1% conv.
cups and plates for party19K/yr -1.2%2.2% conv.
party paper plates and napkins sets16K/yr +20.5%1.6% conv.
party set14K/yr +11.2%0.6% conv.
party plates and napkins sets13K/yr +8.9%0.7% conv.
party plates and cups12K/yr +13.6%1.6% conv.
paper plates and napkins sets10K/yr +23.0%2.0% conv.

All search terms

Top party plates and cups and napkins sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WXLDGHQ White and Gold Paper Plates Napkins Party Supplies Disposable Gold Dot Paper Dessert Plates 105 PCS Birthday Plates and Napkins Party Supplies for Wedding(Serves 35 Guests 7)

WXLDGHQ$14.804.6★819 rev

Xiangqu Party Plates and Cups and Napkins 25 Set Sage Green Dinnerware

Xiangqu$18.984.5★1,351 rev

Hallmark Crayola Hallmark Color Pop Green and Blue Party Supplies (12 Dinner Plates 12 Dessert Plates 12 Paper Cups 24 Napkins 12 Sets of Plastic Cutlery) for Birthdays Baby Showers Fathers Day

Hallmark$5.294.7★106 rev

Houuqe 96 Pcs Ivory Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Ivory Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding

Houuqe$14.534.7★283 rev

WELLIFE 350-Piece Gold Disposable Plates and Cutlery Set - Premium 10.25 Dinner Plates 7.5 Dessert Plates 9oz Cups & Cutlery for Weddings Catering Events - 50 Guest Service - Elegant & Sturdy

WELLIFE$47.574.8★6,399 rev

Newest

by launch date

Pink Paper Plates and Napkins Party Supplies for 24 Guest 168Pcs Pink Scalloped Mothers Day Party Plate with Gold Rim Pink Disposable Plates Set for Girls Birthday Party Baby Shower Gender Reveal

OuMuaMua$14.6254 rev

5mo ago

168 Pcs Paper Plates and Napkins Party Supplies White and Gold Disposable Plates for 24 Guests Golden Dot Party Plates Napkins Cups and Utensils Set for Birthday Wedding Graduation Party Decor

OuMuaMua$14.4040 rev

6mo ago

NatNarr 50 Pcs Wildflower Paper Plates and Napkins Disposable Floral Plates and Napkins Tableware Set Wildflower Garden Party Supplies for Spring Tea Party Baby Shower Birthday

NatNarr$9.64146 rev

7mo ago

Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests

Glowserve$28.05297 rev

10mo ago

Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware

Xiangqu$20.081,351 rev

1y ago

What buyers say about party plates and cups and napkins sets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality set”

Value For Money19%

“Cheap price”

Strength16%

“And Sturdy”

Color7%

“Color is accurate”

Durability5%

“materials felt durable”

Size-Overall5%

“Size was perfect”

Advertised Vs Actual Product4%

“Product description was accurate”

Design-Overall3%

“Beautiful design”

Ease Of Use3%

“Ease of use”

Thickness2%

“Good price thick plates”

What buyers complain about

Size-Overall15%

“Really small”

Strength14%

“Not Sturdy at All”

Thickness10%

“The plates were thicker than expected”

Quality-Overall10%

“Bad quality”

Value For Money5%

“too expensive”

Color3%

“the colors absolutely not”

Durability2%

“Not durable enough”

Leak-Proof1%

“The cups leak”

Weight Heavy1%

“a heavy meal”

Smell1%

“Strong Chemical Odor”

Top return reasons

Size-Overall43%

Color11%

Value For Money11%

Advertised Vs Actual Product6%

Strength6%

Quality-Overall6%

Material Quality4%

Thin3%