Is partially hydrolyzed guar gum profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 7 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the partially hydrolyzed guar gum niche?

4 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in partially hydrolyzed guar gum?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Solubility. The return rate is 0.0%.

When does demand for partially hydrolyzed guar gum peak?

Demand peaks in Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the partially hydrolyzed guar gum niche?

Listings span $18.21–$63.99; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 1,530 reviews — the moat a new listing must climb.

partially hydrolyzed guar gum

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.4M

$2.4M/yr · 627K searches

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$29.55

avg listing price — sweet spot $15–$100

Price range

Incredible$18.21–$63.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,529.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, partially hydrolyzed guar gum is a $2.4M/yr Amazon United States market (627K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

partially hydrolyzed guar gum market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $1.8M–$2.4M; units × avg price
Conversion rate: 12.7%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Tomorrow's Nutrition73%
BlueBonnet12%
Healthy Origins11%
LABO Nutrition4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.2×

Open Trend

Top partially hydrolyzed guar gum search terms

sunfiber269K/yr -2.0%14.0% conv.
sun fiber84K/yr +15.6%13.5% conv.
phgg44K/yr +3.7%5.2% conv.
phgg fiber29K/yr +35.5%6.3% conv.
sunfiber fiber supplement46K/yr -4.7%12.9% conv.
partially hydrolyzed guar gum27K/yr +16.4%5.9% conv.
tomorrows nutrition sunfiber18K/yr +11.8%13.9% conv.
sun fiber powder23K/yr +3.4%13.9% conv.
sunfiber phgg12K/yr +23.3%11.8% conv.
phgg sunfiber12K/yr +23.4%10.1% conv.

All search terms

Top partially hydrolyzed guar gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tomorrows Nutrition Sunfiber Prebiotic Fiber Supplement for Digestive Health GLP-1 Friendly Low FODMAP Gluten-Free Unflavored 30 Servings

Tomorrow's Nutrition$24.674.6★3,674 rev

Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotics 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30-Day Supply 30 Day

Tomorrow's Nutrition$29.844.6★628 rev

BlueBonnet Nutrition Sunfiber 6 g of Plant Based Prebiotic Soluble Fiber Supports Digestive Health* - Instant Dissolve Non-GMO Vegan Kosher Low-FODMAP Unflavored 7.4 OZ 30 Servings

BlueBonnet$18.214.5★400 rev

Healthy Origins Healthy Fiber Powder 7.9 oz (225g) - Featuring Sunfiber Partially Hydrolyzed Guar Gum (PHGG) - Supports Digestive Regularity Intestinal Health & Prebiotic Care

Healthy Origins$18.454.5★1,456 rev

Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotic Blend 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30 Packets Unflavored

Tomorrow's Nutrition$30.034.6★628 rev

Newest

by launch date

BlueBonnet Nutrition Sunfiber 6 g of Plant Based Prebiotic Soluble Fiber Supports Digestive Health* - Instant Dissolve Non-GMO Vegan Kosher Low-FODMAP Unflavored 7.4 OZ 30 Servings

BlueBonnet$18.21400 rev

2y ago

Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotics 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30-Day Supply 30 Day

Tomorrow's Nutrition$29.84628 rev

3y ago

LABO Nutrition Bioactive Organic Fiber Sunfiber PHGG Soluble Prebiotic Fiber for Digestive Regularity & Gut Health Partially Hydrolyzed Guar Gum Low FODMAP Unflavored Vegan Non-GMO 30 Sachets

LABO Nutrition$21.69248 rev

4y ago

Tomorrows Nutrition Sunfiber Prebiotic Fiber Supplement for Digestive Health GLP-1 Friendly Low FODMAP Gluten-Free Unflavored 90 Servings

Tomorrow's Nutrition$63.993,674 rev

5y ago

Tomorrows Nutrition Sunfiber GI Prebiotic Fiber & Probiotic Blend 5g Prebiotic Fiber & 8 Billion Probiotics Per Serving Low FODMAP 30 Packets Unflavored

Tomorrow's Nutrition$30.03628 rev

6y ago

What buyers say about partially hydrolyzed guar gum

What buyers praise and complain about, mined from review topics.

What buyers love

Solubility15%

“Mixes pretty well”

Quality-Overall13%

“Read how great the reviews were so I decided to give it a try”

Nutritional Content12%

“Great product that is an easy way to add fiber to your diet”

Regulates Digestion11%

“Helps my digestion”

Advertised Vs Actual Product5%

“Just as advertised”

Acid Regulator/Stomach Ache Relief4%

“does not upset my stomach”

Efficiency4%

“Effective”

Ease Of Use3%

“I love how easy it is”

Value For Money3%

“Good deal”

Taste-Overall3%

“Taste great”

What buyers complain about

Taste-Overall19%

“tasted nasty”

Functionality-Overall12%

“didnt even work well at all”

Solubility7%

“The 2nd bottle did not mix well or dissolve completely”

Regulates Digestion5%

“Overpriced and doesn't help digestion”

Value For Money4%

“A little expensive”

Acid Regulator/Stomach Ache Relief3%

“Severe bloating, abdominal pain and now on day six diarrhea all day”

Texture/Consistency-Overall3%

“No added taste or texture”

Flavor2%

“There is no flavor”

Side Effects1%

“the third one made my stomach turn”

Leak-Proof1%

“Canister never had a seal”

Top return reasons

Solubility29%

Regulates Digestion29%

Ingredients-Overall14%

Functionality-Overall14%

Smell14%

Common questions

Is partially hydrolyzed guar gum profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 7 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the partially hydrolyzed guar gum niche?: 4 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in partially hydrolyzed guar gum?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Solubility. The return rate is 0.0%.
When does demand for partially hydrolyzed guar gum peak?: Demand peaks in Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the partially hydrolyzed guar gum niche?: Listings span $18.21–$63.99; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 1,530 reviews — the moat a new listing must climb.