Paper Towels Select-a-size

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

849K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

22.9%

Market size, estimated

$3.3Ma year

Peak month

October19.2× the quietest month

Top search term

brawny paper towels367K searches a year

Listings sell for $16.95 on average, from $5.00 to $31.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $16.95 that is $212K to $254K a year per listing.

Average price

$16.95inside the $15 to $100 sweet spot

Price range

$5.00–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$212K–$254K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Paper Towels. It carries 48,041 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Paper Towels

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

48,041per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months