Paper Towels Individually Wrapped

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

13.7%

Market size, estimated

$255Ka year

Top search term

genuine joe multifold paper towels15K searches a year

Listings sell for $36.36 on average, from $1.75 to $132.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.36 that is $9K to $18K a year per listing.

Average price

$36.36inside the $15 to $100 sweet spot

Price range

$1.75–$132.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

0.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #460 within Paper Towels. It carries 19,125 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

77%

Out of stock, average day

0.0%

Average rank

#460in Paper Towels

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

19,125per listing

Listings tracked

30

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months