Paper Towels 6 Pack

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

6.8%

Market size, estimated

$161Ka year

Peak month

November13.6× the quietest month

Top search term

printed paper towels19K searches a year

Listings sell for $15.72 on average, from $4.91 to $31.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.72 that is $4K to $8K a year per listing.

Average price

$15.72inside the $15 to $100 sweet spot

Price range

$4.91–$31.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.1%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #487 within Paper Towels. It carries 12,001 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

85%

Out of stock, average day

5.7%

Average rank

#487in Paper Towels

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

12,001per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months