paper towels 6 pack
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.91–$31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Market size
Okay$161K$161K/yr · 152K searches
Review moat
Bad12,000.62avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paper towels 6 pack is a $161K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper towels 6 pack market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $126K–$157K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #487
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 46%
- Out of stock
- 5.7%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Bounty57%
- SPARKLE18%
- Renova13%
- Hemoton4%
- BESTonZON3%
- KitchLife3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.6×
Top paper towels 6 pack search terms
- printed paper towels19K/yr
- colored paper towels19K/yr
- bounty prints paper towels9K/yr
- christmas paper towels50K/yr
- bounty prints5K/yr
- paper towels with designs5K/yr
- bounty printed paper towels4K/yr
- renova paper towels9K/yr
- paper towels prints3K/yr
- bounty paper towels prints3K/yr
Top paper towels 6 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bounty Select-A-Size Paper Towels Prints 2 Triple Rolls = 6 Regular Rolls
Bounty$6.984.8★20,287 rev
Sparkle Pick-A-Size Paper Towels Spirited Print Design 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
SPARKLE$7.434.6★34,682 rev
Bounty Paper Towels 4 Double Select-A-Size Printed Rolls 4 Count
Bounty$23.084.0★21 rev
Renova Christmas Paper Towels Limited Edition 2-Ply 120 Sheets Holiday Design with Festive Prints
Renova$13.914.6★29 rev
Renova Black Paper Towel - 2 Ply 120 Highly Absorbent Sheets FSC Certified Sustainable Design Perfect for Home or Office Available in Convenient 1 2 3 6 or 8 Roll Packs (1 1 Roll)
Renova$14.324.5★1,073 rev
Newest
by launch dateBounty Paper Towels 4 Double Select-A-Size Printed Rolls 4 Count
Bounty$23.0821 rev
Sparkle Pick-A-Size Paper Towels Spirited Prints 2 Double Rolls Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
SPARKLE$4.91135 rev
Renova Mint Paper Towel Roll 2 Ply 120 Sheets Same Count Now More Compact and Absorbent
Renova$14.006 rev
Renova Christmas Paper Towels Limited Edition 2-Ply 120 Sheets Holiday Design with Festive Prints
Renova$13.9129 rev
Bounty Select-A-Size Paper Towels Prints 2 Triple Rolls = 6 Regular Rolls
Bounty$6.9820,287 rev
Trending
90-day click momentumSparkle Pick-A-Size Paper Towels Spirited Prints 2 Double Rolls Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
SPARKLE$4.914.7★
KitchLife Microfiber Cleaning Cloth Roll - Tear-Away Reusable Microfiber Paper Towels Lint-Free Washable 20 Sheets for Kitchen Car Dishes and Sensitive Surfaces (Pink)
KitchLife$9.124.5★
Bounty Paper Towels 4 Double Select-A-Size Printed Rolls 4 Count
Bounty$23.084.0★
Bounty Select-A-Size Paper Towels Prints 2 Triple Rolls = 6 Regular Rolls
Bounty$6.984.8★
Renova Mint Paper Towel Roll 2 Ply 120 Sheets Same Count Now More Compact and Absorbent
Renova$14.003.6★
What buyers say about paper towels 6 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Overall, theyre a reliable and practical choice I would definitely keep buying”
“Absorbency is great”
“hold up well”
“great for cleaning”
“Cute colors”
“The design is cute”
“Soft and absorbent, I've used them for years”
“perfect size”
“Does the job”
What buyers complain about
“Thinner than they were before”
“Bad quality”
“Not absorbent at all”
“The roll size is average”
“Waste of money”
“I wasn't expecting the tissue to be white”
“They are rough”
“Thin and flimsy, plus they do not tear well”
“Not recommended for delicate surfaces which can leave a stain”
“And the worst part is that the dye on them actually transfers to whatever you are cleaning”
Top return reasons
Common questions
- Is paper towels 6 pack profitable to sell on Amazon United States?
- The niche generates $161K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the paper towels 6 pack niche?
- 7 brands and 37 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in paper towels 6 pack?
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.1%.
- When does demand for paper towels 6 pack peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.6× the quietest.
- What does it cost to enter the paper towels 6 pack niche?
- Listings span $4.91–$31.22; the average listing price is $15.72 (sweet spot $15–$100). The average incumbent carries 12,001 reviews — the moat a new listing must climb.