Paper Tape
FailPrices span $3.50–$15.93, mostly outside the sweet spot, so Paper Tape is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $917K/yr567K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 92 sellers
Flapen Score
Paper Tape against its category
The dotted line is the Health & Household average. Past it, Paper Tape is stronger. Inside it, weaker.
Market
The Paper Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Tape 567K times last year and spent an estimated $917K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $917K a year.
- Searches, last 12 months
- 567K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 18.9%
- Market size, estimated
- $917Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- paper tape234K searches a year
02 · Price
A sale here is worth $8.55.
Listings sell for $8.55 on average, from $3.50 to $15.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $8.55 that is $34K to $43K a year per listing.
- Average price
- $8.55under the $15 to $100 sweet spot
- Price range
- $3.50–$15.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $34K–$43K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #29 within Bandages & Bandaging Supplies. It carries 3,166 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #29in Bandages & Bandaging Supplies
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,166per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Paper Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nexcare Gentle Paper Tape Medical Paper Tape Secures Dressings and Lifts Away Gently - 1 In x 10 Yds 2 Rolls of Tape
- Price
- $5.16
- Rating
- 4.6/5
- Reviews
- 6,184
- Age
- 14y ago

Conkote Soft Paper Surgical Tape 1 x 10 Yards Gentle Adhesion and Hypoallergenic 12 Rolls
- Price
- $9.98
- Rating
- 4.5/5
- Reviews
- 6,053
- Age
- 5y ago

iFwevs Paper Medical Tape 10 Rolls - 1 x 10 Yards Latex-Free & Hypoallergenic Soft Paper Surgical Tape Applicable to Surgical Tape for Skin Dressings Wound First Aid Tape
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 2y ago

Nexcare Gentle Paper First Aid Tape T781-2PK Tan 1 in x 10 yds
- Price
- $5.07
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 1y ago

Nexcare Gentle Paper Tape Dispenser Medical Paper Tape Secures Dressings and Lifts Away Gently - 1 in x 10 Yds 1 Dispenser
- Price
- $6.43
- Rating
- 4.5/5
- Reviews
- 2,867
- Age
- 11y ago
Trending
estimated 90-day click momentum
Scotch Greener Masking Tape 0.94 in x 60 Yard 2050 1 roll
- Price
- $3.50
- Rating
- 4.7/5
- Reviews
- 7,322
- Age
- 22y ago

Nexcare Gentle Paper Tape Medical Paper Tape Secures Dressings and Lifts Away Gently - 1 In x 10 Yds 2 Rolls of Tape
- Price
- $5.16
- Rating
- 4.6/5
- Reviews
- 6,184
- Age
- 14y ago

Vivecare Medical Paper Tape - Hypoallergenic Surgical Tape for Wound Care - Breathable Gentle & Latex-Free First Aid Tape - Easy-to-Tear Adhesive Tape for Sensitive Skin Bandages & Gauze (1x10yd)
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 9mo ago

3M Micropore Paper Tape - White 1 x 10yds (Box of 12)
- Price
- $9.63
- Rating
- 4.6/5
- Reviews
- 7,671
- Age
- 17y ago

Dimora Paper Medical Tape 8 Rolls- Hypoallergenic White Surgical Tape for Sensitive SkinBreathable First Aid Wound Tape with Pain-Free RemovalSecures Dressing and Medical Devices -2 x 10 Yards
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 1,717
- Age
- 1y ago
Newest
by launch date
Vivecare Medical Paper Tape - Hypoallergenic Surgical Tape for Wound Care - Breathable Gentle & Latex-Free First Aid Tape - Easy-to-Tear Adhesive Tape for Sensitive Skin Bandages & Gauze (1x10yd)
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 9mo ago

Dimora Paper Medical Tape 8 Rolls- Hypoallergenic White Surgical Tape for Sensitive SkinBreathable First Aid Wound Tape with Pain-Free RemovalSecures Dressing and Medical Devices -2 x 10 Yards
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 1,717
- Age
- 1y ago

3M Scotch Performance Paper Box Sealing Tape 570 1.9 x 55 yd (48 mm x 50 m) 1 Roll Brown Recycle-Compatible Great for Packaging Shipping and Moving
- Price
- $7.64
- Rating
- 4.5/5
- Reviews
- 494
- Age
- 1y ago

Nexcare Gentle Paper First Aid Tape T781-2PK Tan 1 in x 10 yds
- Price
- $5.07
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 1y ago

iFwevs Paper Medical Tape 10 Rolls - 1 x 10 Yards Latex-Free & Hypoallergenic Soft Paper Surgical Tape Applicable to Surgical Tape for Skin Dressings Wound First Aid Tape
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 1,112
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
92
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
6%
- Nexcare54%
- Conkote14%
- iFwevs12%
- Dimora6%
- 3M4%
- Vive Care3%
- Open — no brand owns it (2 brands, 6%)
Demand
Paper Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Paper Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper tape234K/yr
- paper tape medical128K/yr
- paper tape for wound care37K/yr
- medical paper tape38K/yr
- paper medical tape31K/yr
- paper tape 1 inch12K/yr
- nexcare gentle paper tape13K/yr
- paper medical tape sensitive skin6K/yr
- nexcare paper tape8K/yr
- medical paper tape 1 inch7K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Tape
We read the reviews and the return reasons for every product selling here.
“Poor adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









