Paper Plates and Cups
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $84K a year here, so Paper Plates and Cups is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $84K/yr91K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 24%top-5 click share · 53 brands · 158 sellers
Flapen Score
Paper Plates and Cups against its category
The dotted line is the Health & Household average. Past it, Paper Plates and Cups is stronger. Inside it, weaker.
Market
The Paper Plates and Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Paper Plates and Cups 91K times last year and spent an estimated $84K. The top 5 brands take 42% of clicks. Demand peaks in Nov. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $84Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- paper plates set16K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $4.18 to $59.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.57 that is $0 to $2K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $4.18–$59.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #602 within Disposable Plates, Bowls & Cutlery. It carries 6,054 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #602in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,054per listing
- Listings tracked
- 93
04 · Newcomers
11 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Paper Plates and Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
53 rising
Sellers
158
Top-5 brand share
42%
Top 20: 82%
Top-5 click share
24%
Top 20: 57%
Open market
53%
- Brand 111%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Paper Plates and Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Paper Plates and Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper plates set16K/yr
- paper plate set17K/yr
- paper plates and cups14K/yr
- paper plates and napkins sets10K/yr
- paper plate sets9K/yr
- plates and utensils set10K/yr
- paper plates cups and utensils set6K/yr
- party sets5K/yr
- plates cups and napkins for a party4K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Plates and Cups
We read the reviews and the return reasons for every product selling here.
“Cheap and Flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Plates and Cups questions
Answered from the same tracked data.