paper plates and cups
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Great$4.18–$59.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,053.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, paper plates and cups is a $84K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper plates and cups market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $71K–$94K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #602
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
158
Top-5 brand share
42%
Top 20: 82%
Top-5 click share
24%
Top 20: 57%
Open market
53%
- Amazon Basics11%
- Xiangqu9%
- Gezond9%
- Houuqe7%
- Dixie6%
- BIRCHIO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top paper plates and cups search terms
- paper plates set16K/yr
- paper plate set17K/yr
- paper plates and cups14K/yr
- paper plates and napkins sets10K/yr
- paper plate sets9K/yr
- plates and utensils set10K/yr
- paper plates cups and utensils set6K/yr
- party sets5K/yr
- plates cups and napkins for a party4K/yr
Top paper plates and cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Houuqe 96 Pcs Ivory Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Ivory Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding
Houuqe$14.534.7★296 rev
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.524.7★57,729 rev
Xiangqu Party Plates and Cups and Napkins 25 Set Sage Green Dinnerware
Xiangqu$18.894.5★1,379 rev
Gezond 250Pcs Disposable Paper Plates Set Compostable Plate Sugarcane Utensils Eco Friendly Dinnerware Kit Includes 50 Biodegradable Plates Forks Knives and Spoons for Brithday Party Camping
Gezond$28.494.7★1,949 rev
Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware
Xiangqu$20.064.5★1,379 rev
Newest
by launch date
168 Pcs Ivory Paper Plates and Napkins Set Tableware Set for 24 Guests Include Scalloped Cream Plates Napkins Cups Plastic Cutlery for Baby Shower Wedding Bridal Shower
Jevrftwl$16.46103 rev
LyingMonkey 50 PCS Wildflower Spring Paper Plates and Napkins Set Serve 25
LyingMonkey$9.9010 rev
168 Pcs Paper Plates and Napkins Party Supplies White and Gold Disposable Plates for 24 Guests Golden Dot Party Plates Napkins Cups and Utensils Set for Birthday Wedding Graduation Party Decor
OuMuaMua$14.3643 rev
NatNarr 50 Pcs Wildflower Paper Plates and Napkins Disposable Floral Plates and Napkins Tableware Set Wildflower Garden Party Supplies for Spring Tea Party Baby Shower Birthday
NatNarr$9.62153 rev
OasisSN 300PCS Disposable Paper Dinnerware Set for 50 Guests Compostable 50 6 Dessert Plates 50 9 Plates 50 Spoons 50 Forks 50 Knives and 50 Napkins Perfect for Gatherings Parties (White)
OasisSN$21.4138 rev
Trending
90-day click momentum168 Pcs Ivory Paper Plates and Napkins Set Tableware Set for 24 Guests Include Scalloped Cream Plates Napkins Cups Plastic Cutlery for Baby Shower Wedding Bridal Shower
Jevrftwl$16.464.5★
Hallmark Crayola Hallmark Color Pop Green and Blue Party Supplies (12 Dinner Plates 12 Dessert Plates 12 Paper Cups 24 Napkins 12 Sets of Plastic Cutlery) for Birthdays Baby Showers Fathers Day
Hallmark$5.334.7★
LyingMonkey 50 PCS Wildflower Spring Paper Plates and Napkins Set Serve 25
LyingMonkey$9.904.3★
168 Pcs Paper Plates and Napkins Party Supplies White and Gold Disposable Plates for 24 Guests Golden Dot Party Plates Napkins Cups and Utensils Set for Birthday Wedding Graduation Party Decor
OuMuaMua$14.364.6★
Houuqe 96 Pcs Pink Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Pink Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding Birthday
Houuqe$14.694.7★
What buyers say about paper plates and cups
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Elegant and high quality set”
“And Sturdy”
“materials felt durable”
“This pack fit my needs perfectly”
“Product description was accurate”
“Color is accurate”
“Ease of use”
“These plates are nice and thick”
“did not leak”
What buyers complain about
“Cheap and Flimsy”
“Not quite the size I expected”
“Not the thickest plates”
“Bad quality”
“Too expensive”
“Not as advertised”
“the colors absolutely not”
“The odor is sickeningly artificial”
“The cups leak”
“Awful broke after one use”
Top return reasons
Common questions
- Is paper plates and cups profitable to sell on Amazon United States?
- The niche generates $84K/yr across 93 tracked products. 11 of 20 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the paper plates and cups niche?
- 53 brands and 158 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in paper plates and cups?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.3%.
- When does demand for paper plates and cups peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the paper plates and cups niche?
- Listings span $4.18–$59.95; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 6,054 reviews — the moat a new listing must climb.