paper plates and bowls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$7.3M$7.3M/yr · 3.6M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Price range
Okay$3.28–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad11,405.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paper plates and bowls is a $7.3M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper plates and bowls market data
- Units sold / yr
- 800K–1.0M
- avg 100,000–125,000/product
- Revenue / yr
- $7.6M–$9.4M
- units × avg price
- Conversion rate
- 21.7%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Amazon Basics65%
- Dixie Ultra22%
- Dixie6%
- ECOLipak4%
- Zddaoole3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 20.1×
Top paper plates and bowls search terms
- paper bowls1.6M/yr
- disposable bowls589K/yr
- paper bowls disposable256K/yr
- bowls disposable heavy duty113K/yr
- small paper bowls95K/yr
- paper bowls 20 oz96K/yr
- paper bowl78K/yr
- paper plates and bowls63K/yr
- paper bowls 10 oz62K/yr
- disposable soup bowls196K/yr
Top paper plates and bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
Amazon Basics$4.824.8★8,993 rev
Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary
Amazon Basics$5.644.7★5,131 rev
Dixie Ultra Large Paper Bowls 20 Oz 56 Count Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals
Dixie Ultra$6.774.8★30,318 rev
Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals
Dixie Ultra$19.164.8★30,318 rev
Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals
Dixie$7.354.8★12,790 rev
Newest
by launch date
Dixie Ultra Large Paper Bowls 20oz 25 CT
Dixie Ultra$3.28175 rev
Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
Amazon Basics$4.828,993 rev
Amazon Basics Everyday Paper Bowls 10 Oz Disposable 70 Count White Packaging May Vary
Amazon Basics$5.645,131 rev
Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals
Dixie$7.3512,790 rev
100 Pack 8oz Compostable Paper Bowls Heavy-Duty Disposable Natural Bagasse Bowls Biodegradable Soup Bowls Eco-Friendly Heat Resistant for Ice Cream Salad Soup Snack Dessert Pasta Hot or Cold Use
Zddaoole$9.831,291 rev
Trending
90-day click momentumDixie Ultra Large Paper Bowls 20oz 25 CT
Dixie Ultra$3.284.8★
Amazon Basics Ultra Disposable Paper Bowls 20 Oz Microwave Safe Soak Proof Strong & Sturdy White 50 Count Packaging May Vary
Amazon Basics$4.824.8★
Dixie Ultra Large Paper Bowls 20 Oz 150 Count (6 packs of 25 bowls) Microwave Safe Compostable Disposable Bowls Great For Breakfast Lunch And Dinner Meals
Dixie Ultra$19.164.8★
Dixie Small Paper Bowls 10 Oz 72 Count Microwave-Safe Soak-Proof Disposable Bowls Great For Snacks Dessert And Light Lunch Meals
Dixie$7.354.8★
ECOLipak 150 Pack 12 oz Paper Bowls Disposable Heavy-Duty Biodegradable Compostable Bowls Made of Natural Sugarcane Bagasse Suitable for Salad Dessert Milk Cereals
ECOLipak$18.754.6★
What buyers say about paper plates and bowls
What buyers praise and complain about, mined from review topics.What buyers love
“They are quality bowls”
“Strong and sturdy”
“Great value”
“size are perfect for my family's needs”
“durable material”
“Does not leak”
“Easy to use”
“As advertised”
“Extremely durable love the depth”
“easy clean up”
What buyers complain about
“Small Bowl”
“too flimsy”
“better price”
“Not as thick as what I usually get”
“Someone needs to do better quality control”
“leaks through the whole thing when put in micro or left in there for 20-30 minutes”
“not as pictured in the picture”
“Wouldnt recommend for anything with moisture it doesnt hold up unless you double it”
“They do not hold up to anything that is wet”
“Actually, GLUE BAD”
Top return reasons
Common questions
- Is paper plates and bowls profitable to sell on Amazon United States?
- The niche generates $7.3M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the paper plates and bowls niche?
- 5 brands and 56 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paper plates and bowls?
- Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 0.3%.
- When does demand for paper plates and bowls peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 20.1× the quietest.
- What does it cost to enter the paper plates and bowls niche?
- Listings span $3.28–$19.16; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 11,405 reviews — the moat a new listing must climb.