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Paper Plates and Bowls

Fail

The top 5 brands take 100% of clicks, so Paper Plates and Bowls is a Fail.

Flapen Score
45
45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$7.3M/yr3.6M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
90%top-5 click share · 5 brands · 56 sellers

Flapen Score

Paper Plates and Bowls against its category

The dotted line is the Health & Household average. Past it, Paper Plates and Bowls is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Paper Plates and Bowls market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Plates and Bowls 3.6M times last year and spent an estimated $7.3M. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
21.7%
Market size, estimated
$7.3Ma year
Peak month
May20.1× the quietest month
Top search term
paper bowls1.6M searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $3.28 to $19.16. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 100,000 to 125,000 of them. At $9.45 that is $945K to $1.2M a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$3.28–$19.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
100,000–125,000
Revenue per listing a year
$945K–$1.2M
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Disposable Plates, Bowls & Cutlery. It carries 11,405 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Disposable Plates, Bowls & Cutlery
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
11,405per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Paper Plates and Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 36%
  • Brand 44%
  • Brand 53%

Demand

Paper Plates and Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 20.1×

Search terms

Top Paper Plates and Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper bowls1.6M/yr
  • disposable bowls589K/yr
  • paper bowls disposable256K/yr
  • bowls disposable heavy duty113K/yr
  • small paper bowls95K/yr
  • paper bowls 20 oz96K/yr
  • paper bowl78K/yr
  • paper plates and bowls63K/yr
  • paper bowls 10 oz62K/yr
  • disposable soup bowls196K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Plates and Bowls

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Small Bowl”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Paper Plates and Bowls questions

Answered from the same tracked data.