Is Paper Plates profitable to sell on Amazon United States?

Flapen scores Paper Plates 49 out of 100 on Amazon United States, a Fail. Shoppers spend $36.7M a year across 13 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +5.8% in the last 90 days.

How competitive is the Paper Plates niche on Amazon United States?

2 brands and 76 sellers compete in Paper Plates on Amazon United States. The top 5 Paper Plates products take 70% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Paper Plates?

Paper Plates buyers on Amazon United States complain most about Strength, Size-Overall, and Thickness. An estimated 0.1% of orders come back.

When does demand for Paper Plates peak?

Search demand for Paper Plates on Amazon United States peaks in Nov–Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Paper Plates niche?

Paper Plates sells for $10.21 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.18 to $22.22. The average product has 42,361 reviews, the count a new listing must catch up to.

Paper Plates

Fail

The top 5 brands take 100% of clicks, so Paper Plates is a Fail.

Flapen Score: 49
49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size: $36.7M/yr19.8M searches / yr
90-day growth: +5.8%search demand this quarter
Competition: 70%top-5 click share · 2 brands · 76 sellers

Flapen Score

Paper Plates against its category

The dotted line is the Health & Household average. Past it, Paper Plates is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Paper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Plates 19.8M times last year and spent an estimated $36.7M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 19.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.7M a year.

Searches, last 12 months: 19.8M
Growth, 90 days vs prior 90: +5.8%
Conversion, latest week: 18.2%
Market size, estimated: $36.7Ma year
Peak month: November1.6× the quietest month
Top search term: paper plates9.9M searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $4.18 to $22.22. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 250,000 to 300,000 of them. At $10.21 that is $2.6M to $3.1M a year per listing.

Average price: $10.21under the $15 to $100 sweet spot
Price range: $4.18–$22.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 250,000–300,000
Revenue per listing a year: $2.6M–$3.1M
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Disposable Plates, Bowls & Cutlery. It carries 42,361 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #3in Disposable Plates, Bowls & Cutlery
Average rating: 4.75 starsAmazon United States average 4.42 stars
Average reviews: 42,361per listing
Listings tracked: 13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

Products

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

Amazon Basics69%
Dixie31%

Demand

Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

What reviews say buyers love and hate about Paper Plates

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”

19%of negative reviews mention “Strength”

0.1%of orders come back

“Not sturdy”

A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Paper Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data

Categories

Paper Plates

Paper Plates against its category

The Paper Plates market on Amazon at a glance