paper plates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$36.7M$36.7M/yr · 19.8M searches
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Okay$4.18–$22.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad42,361avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paper plates is a $36.7M/yr Amazon United States market (19.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper plates market data
- Units sold / yr
- 1.0M–1.0M
- avg 250,000–300,000/product
- Revenue / yr
- $10.2M–$10.2M
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Amazon Basics69%
- Dixie31%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top paper plates search terms
- paper plates9.9M/yr
- plates2.5M/yr
- disposable plates1.7M/yr
- paper plates 10 inch1.3M/yr
- paper plates 12 inch569K/yr
- small paper plates417K/yr
- paper plates 8.5392K/yr
- paper plates bulk319K/yr
- plates disposable heavy duty380K/yr
- platos desechables334K/yr
Top paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.514.7★57,231 rev
Dixie Medium Paper Plates 8.5 Inch 90 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$5.854.8★63,879 rev
Amazon Basics Everyday Paper Plates 10 Inch Disposable 150 Count Packaging May Vary
Amazon Basics$12.904.7★22,375 rev
Dixie Large Paper Plates 10 Inch 150 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$13.534.8★63,879 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary
Amazon Basics$10.124.7★57,231 rev
Newest
by launch date
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.181,193 rev
Amazon Basics Ultra Paper Plates 10 Inch Disposable 44 Count Packaging May Vary
Amazon Basics$5.1111,500 rev
Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
Amazon Basics$11.0011,500 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary
Amazon Basics$14.5057,231 rev
Amazon Basics Everyday Paper Plates 10 Inch Disposable 150 Count Packaging May Vary
Amazon Basics$12.9022,375 rev
Trending
90-day click momentumAmazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.184.5★
Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$8.674.8★
Dixie Large Paper Plates 10 Inch 54 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$5.804.8★
Dixie Large Paper Plates 10 Inch 150 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$13.534.8★
Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals
Dixie$22.224.8★
What buyers say about paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“And Sturdy”
“Awesome Quality”
“they're durable enough for everyday use”
“All sizes”
“Product description was accurate”
“Leak proof”
“Ease of use”
“These plates are nice and thick”
“the design is cute”
What buyers complain about
“Not sturdy”
“Plates are smaller than expected”
“Not quite as thick as Dixie”
“Bad quality”
“not worth it”
“Not as advertised”
“The odor is sickeningly artificial”
“Leaks, Flimsy”
“Sticking plates”
“Not very durable”
Top return reasons
Common questions
- Is paper plates profitable to sell on Amazon United States?
- The niche generates $36.7M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the paper plates niche?
- 2 brands and 76 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in paper plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.1%.
- When does demand for paper plates peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paper plates niche?
- Listings span $4.18–$22.22; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 42,361 reviews — the moat a new listing must climb.