Paper Plates

Shoppers searched for this 19.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.7M a year.

Searches, last 12 months

19.8M

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

18.2%

Market size, estimated

$36.7Ma year

Peak month

November1.6× the quietest month

Top search term

paper plates9.9M searches a year

Listings sell for $10.21 on average, from $4.18 to $22.22. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 250,000 to 300,000 of them. At $10.21 that is $2.6M to $3.1M a year per listing.

Average price

$10.21under the $15 to $100 sweet spot

Price range

$4.18–$22.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

250,000–300,000

Revenue per listing a year

$2.6M–$3.1M

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Disposable Plates, Bowls & Cutlery. It carries 42,361 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#3in Disposable Plates, Bowls & Cutlery

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

42,361per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months