paper & plastic household supplies
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Price range
Good$2.90–$48.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 37K searches
Review moat
Bad50,889.3avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, paper & plastic household supplies is a $64K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper & plastic household supplies market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $52K–$69K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
194
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
30%
Top 20: 64%
Open market
26%
- Amazon Basics30%
- Bounty15%
- Dixie13%
- Scott9%
- SPARKLE3%
- Xiangqu3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: Jun, Sep · busiest ÷ quietest = 90.2×
Top paper & plastic household supplies search terms
- paper goods23K/yr
- paper products for home10K/yr
- paper goods for home4K/yr
Top paper & plastic household supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.524.7★57,729 rev
Dixie Medium Paper Plates 8.5 Inch 90 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$5.854.8★64,301 rev
Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
Scott$5.914.6★143,492 rev
Amazon Basics Disposable Clear Plastic Cutlery Set Premium Quality Strong 192 Count Large Combo Pack Forks Spoons and Knives
Amazon Basics$8.834.8★5,813 rev
Scott Paper Towels Choose-A-Sheet 6 Double = 12 Regular (108 Sheets Per Roll)
Scott$6.894.6★44,758 rev
Newest
by launch date
Amazon Basics Everyday Paper Napkins 400 Count
Amazon Basics$5.042,342 rev
Vyntra 350 Pcs Sage Green Paper Sets for 50 Guests Disposable Plates Cups Napkins and Cutlery Birthday Baby Shower Wedding Party Supplies
Vyntra$26.81366 rev
Scott Paper Towels Choose-A-Sheet 6 Double = 12 Regular (108 Sheets Per Roll)
Scott$6.8944,758 rev
Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll
Bounty$22.4120,846 rev
Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls
Bounty$29.52234,730 rev
Trending
90-day click momentumVyntra 350 Pcs Sage Green Paper Sets for 50 Guests Disposable Plates Cups Napkins and Cutlery Birthday Baby Shower Wedding Party Supplies
Vyntra$26.814.6★
Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll
Bounty$22.414.8★
Amazon Basics Everyday Paper Napkins 400 Count
Amazon Basics$5.044.5★
Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
Dixie$8.674.8★
Amazon Basics Everyday Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
Amazon Basics$9.224.7★
What buyers say about paper & plastic household supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Not costly”
“Very good quality product exactly as described I”
“And Sturdy”
“Soft tissues”
“Cute and durable”
“Accurate description”
“Nice sizes”
“Super absorbent”
“Good thickness”
“Cleans great”
What buyers complain about
“Not thick”
“crappy quality”
“Not happy with the size”
“Not Soft”
“TOO EXPENSIVE”
“Bad absorbency”
“Extremely flimsy”
“do not last”
“FALSE ADVERTISEMENT”
“Bad smell”
Top return reasons
Common questions
- Is paper & plastic household supplies profitable to sell on Amazon United States?
- The niche generates $64K/yr across 54 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the paper & plastic household supplies niche?
- 21 brands and 194 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in paper & plastic household supplies?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for paper & plastic household supplies peak?
- Demand peaks in Jun–Sep; the busiest month runs 90.2× the quietest.
- What does it cost to enter the paper & plastic household supplies niche?
- Listings span $2.90–$48.05; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 50,889 reviews — the moat a new listing must climb.