Paper & Plastic Household Supplies
MaybeAn estimated 0.1% of orders come back. But the average product has 50,889 reviews to catch up to, so Paper & Plastic Household Supplies is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $64K/yr37K searches / yr
- 90-day growth
- +18.8%search demand this quarter
- Competition
- 30%top-5 click share · 21 brands · 194 sellers
Flapen Score
Paper & Plastic Household Supplies against its category
The dotted line is the Health & Household average. Past it, Paper & Plastic Household Supplies is stronger. Inside it, weaker.
Market
The Paper & Plastic Household Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Paper & Plastic Household Supplies 37K times last year and spent an estimated $64K. The top 5 brands take 70% of clicks. Demand peaks in Jun–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +18.8%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $64Ka year
- Peak month
- June90.2× the quietest month
- Top search term
- paper goods23K searches a year
02 · Price
A sale here is worth $17.35.
Listings sell for $17.35 on average, from $2.90 to $48.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.35 that is $0 to $2K a year per listing.
- Average price
- $17.35inside the $15 to $100 sweet spot
- Price range
- $2.90–$48.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Disposable Plates, Bowls & Cutlery. It carries 50,889 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 50,889per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Paper & Plastic Household Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
- Price
- $5.52
- Rating
- 4.7/5
- Reviews
- 57,729
- Age
- 3y ago

Dixie Medium Paper Plates 8.5 Inch 90 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
- Price
- $5.85
- Rating
- 4.8/5
- Reviews
- 64,301
- Age
- 8y ago

Scott ComfortPlus Toilet Paper 12 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue
- Price
- $5.91
- Rating
- 4.6/5
- Reviews
- 143,492
- Age
- 8y ago

Amazon Basics Disposable Clear Plastic Cutlery Set Premium Quality Strong 192 Count Large Combo Pack Forks Spoons and Knives
- Price
- $8.83
- Rating
- 4.8/5
- Reviews
- 5,813
- Age
- 1y ago

Scott Paper Towels Choose-A-Sheet 6 Double = 12 Regular (108 Sheets Per Roll)
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 44,758
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vyntra 350 Pcs Sage Green Paper Sets for 50 Guests Disposable Plates Cups Napkins and Cutlery Birthday Baby Shower Wedding Party Supplies
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 10mo ago

Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll
- Price
- $22.41
- Rating
- 4.8/5
- Reviews
- 20,846
- Age
- 1y ago

Amazon Basics Everyday Paper Napkins 400 Count
- Price
- $5.04
- Rating
- 4.5/5
- Reviews
- 2,342
- Age
- 9mo ago

Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals
- Price
- $8.67
- Rating
- 4.8/5
- Reviews
- 64,301
- Age
- 8y ago

Amazon Basics Everyday Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
- Price
- $9.22
- Rating
- 4.7/5
- Reviews
- 22,514
- Age
- 3y ago
Newest
by launch date
Amazon Basics Everyday Paper Napkins 400 Count
- Price
- $5.04
- Rating
- 4.5/5
- Reviews
- 2,342
- Age
- 9mo ago

Vyntra 350 Pcs Sage Green Paper Sets for 50 Guests Disposable Plates Cups Napkins and Cutlery Birthday Baby Shower Wedding Party Supplies
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 10mo ago

Scott Paper Towels Choose-A-Sheet 6 Double = 12 Regular (108 Sheets Per Roll)
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 44,758
- Age
- 1y ago

Bounty Select-A-Size Paper Towels White 8 Triple Rolls = 24 Regular Roll
- Price
- $22.41
- Rating
- 4.8/5
- Reviews
- 20,846
- Age
- 1y ago

Bounty Quick-Size Paper Towels White 8 Family Triple Rolls = 27 Regular Rolls
- Price
- $29.52
- Rating
- 4.8/5
- Reviews
- 234,730
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
194
Est. top-5 brand share
70%
Top 20: 99%
Est. top-5 click share
30%
Top 20: 64%
Open market
26%
- Amazon Basics30%
- Bounty15%
- Dixie13%
- Scott9%
- SPARKLE3%
- Xiangqu3%
Demand
Paper & Plastic Household Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep · busiest ÷ quietest = 90.2×
Search terms
Top Paper & Plastic Household Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper goods23K/yr
- paper products for home10K/yr
- paper goods for home4K/yr
Reviews and returns
What reviews say buyers love and hate about Paper & Plastic Household Supplies
We read the reviews and the return reasons for every product selling here.
“Not thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper & Plastic Household Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









