Paper Napkins Decorative

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

935K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

2.4%

Market size, estimated

$198Ka year

Peak month

May1.6× the quietest month

Top search term

paper napkins decorative206K searches a year

Listings sell for $9.01 on average, from $5.15 to $18.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.01 that is $2K to $5K a year per listing.

Average price

$9.01under the $15 to $100 sweet spot

Price range

$5.15–$18.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #71 within Disposable Napkins. It carries 322 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#71in Disposable Napkins

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

322per listing

Listings tracked

25

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months