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Paper Goods for Party

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $86K a year here, so Paper Goods for Party is a Maybe.

Filters No Dominant Brand
Flapen Score
62
62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$86K/yr89K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
19%top-5 click share · 61 brands · 115 sellers

Flapen Score

Paper Goods for Party against its category

The dotted line is the Health & Household average. Past it, Paper Goods for Party is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Paper Goods for Party market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Goods for Party 89K times last year and spent an estimated $86K. The top 5 brands take 29% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
3.1%
Market size, estimated
$86Ka year
Peak month
November1.9× the quietest month
Top search term
plates cups and utensils set14K searches a year

02 · Price

A sale here is worth $30.91.

Listings sell for $30.91 on average, from $2.90 to $76.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.91 that is $0 to $3K a year per listing.

Average price
$30.91inside the $15 to $100 sweet spot
Price range
$2.90–$76.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #291 within Disposable Plates, Bowls & Cutlery. It carries 3,395 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#291in Disposable Plates, Bowls & Cutlery
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,395per listing
Listings tracked
105

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Paper Goods for Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

61 flat

Sellers

115

Top-5 brand share

29%

Top 20: 73%

Top-5 click share

19%

Top 20: 49%

Open market

66%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Paper Goods for Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Paper Goods for Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plates cups and utensils set14K/yr
  • paper products for party10K/yr
  • plates and silverware set11K/yr
  • paper goods for party11K/yr
  • party pack plates napkins silverware9K/yr
  • plates and utensils set10K/yr
  • plates napkins utensils party pack 509K/yr
  • plate and utensil set5K/yr
  • party ware4K/yr
  • plate setting4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Goods for Party

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Really small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Health & Household niches

FAQ

Common Paper Goods for Party questions

Answered from the same tracked data.