Is Paper Goods for Party profitable to sell on Amazon United States?

Flapen scores Paper Goods for Party 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $86K a year across 105 tracked products. 13 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew +27.0% in the last 90 days.

How competitive is the Paper Goods for Party niche on Amazon United States?

61 brands and 115 sellers compete in Paper Goods for Party on Amazon United States. The top 5 Paper Goods for Party products take 19% of clicks, and the top 5 brands take 29%.

What do buyers complain about in Paper Goods for Party?

Paper Goods for Party buyers on Amazon United States complain most about Size-Overall, Strength, and Quality-Overall. An estimated 0.6% of orders come back.

When does demand for Paper Goods for Party peak?

Search demand for Paper Goods for Party on Amazon United States peaks in Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Paper Goods for Party niche?

Paper Goods for Party sells for $30.91 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $2.90 to $76.69. The average product has 3,395 reviews, the count a new listing must catch up to.

Paper Goods for Party

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $86K a year here, so Paper Goods for Party is a Maybe.

Filters No Dominant Brand

Flapen Score: 62
62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size: $86K/yr89K searches / yr
90-day growth: +27.0%search demand this quarter
Competition: 19%top-5 click share · 61 brands · 115 sellers

Flapen Score

Paper Goods for Party against its category

The dotted line is the Health & Household average. Past it, Paper Goods for Party is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Paper Goods for Party market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Goods for Party 89K times last year and spent an estimated $86K. The top 5 brands take 29% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months: 89K
Growth, 90 days vs prior 90: +27.0%
Conversion, latest week: 3.1%
Market size, estimated: $86Ka year
Peak month: November1.9× the quietest month
Top search term: plates cups and utensils set14K searches a year

02 · Price

A sale here is worth $30.91.

Listings sell for $30.91 on average, from $2.90 to $76.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.91 that is $0 to $3K a year per listing.

Average price: $30.91inside the $15 to $100 sweet spot
Price range: $2.90–$76.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #291 within Disposable Plates, Bowls & Cutlery. It carries 3,395 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 1.8%
Average rank: #291in Disposable Plates, Bowls & Cutlery
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 3,395per listing
Listings tracked: 105

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 13Amazon's first-year sales bar
Average brand age: 33 months

Products

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 flat

Sellers

115

Est. top-5 brand share

29%

Top 20: 73%

Est. top-5 click share

19%

Top 20: 49%

Open market

66%

Xiangqu7%
Goodluck6%
WELLIFE6%
Hommaly5%
BESTVIP5%
Gezond5%

Demand

Paper Goods for Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

What reviews say buyers love and hate about Paper Goods for Party

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”

15%of negative reviews mention “Size-Overall”

0.6%of orders come back

“Really small”

A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Paper Goods for Party questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data

Categories

Paper Goods for Party

Paper Goods for Party against its category

The Paper Goods for Party market on Amazon at a glance