paper cup
Launch itA $2.9M/yr market growing +9.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.2M searches
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Great$2.02–$68.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,902.8avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, paper cup is a $2.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- $2.7M–$3.6M
- units × avg price
- Launch success
- 80%
- 12 of 15 new (360d)
- Conversion rate
- 7.2%
- Avg BSR
- #460
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.1%
- Avg brand age
- 43 months
- Avg seller age
- 150 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
746
Top-5 brand share
45%
Top 20: 81%
Top-5 click share
21%
Top 20: 56%
Open market
49%
- US Acrylic14%
- Amazon Basics11%
- Biotakeware7%
- RACETOP7%
- HEYCOME7%
- Hefty5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +9.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 101 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Small Disposable Clear Plastic Cups 9oz 100 Count
Amazon Basics$4.724.7★6,269 rev
Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel
Biotakeware$9.864.6★148 rev
MOUMOULIFE 12 oz Disposable Paper Coffee Cups 100 Count Leak-Resistant White Cups for Hot & Cold Drinks Ideal for Office Party Travel To Go & Daily Use
MOUMOULIFE$11.674.6★1,764 rev
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.014.6★126 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.974.8★36,012 rev
Newest
by launch date
Biotakeware 100 Pcs 8oz Paper Cups for Kids 4 Unique Ocean Theme Designs Disposable Bulk Hot & Cold Drinking Coffee Cups for Birthday Parties Holidays Picnics Travel and Special Events
Biotakeware$9.5450 rev
Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel
Biotakeware$9.86148 rev
US Acrylic Newport 12-Pack Unbreakable Plastic Cups (20 ounces) 12 Assorted Bright Colors BPA Free drinking glasses Dishwasher Safe tumblers for Parties Camping & Everyday Use
US Acrylic$16.902,927 rev
Biotakeware 150 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office
Biotakeware$12.40102 rev
Biotakeware 300 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office
Biotakeware$17.82102 rev
Trending
90-day click momentumBiotakeware 100 Pcs 8oz Paper Cups for Kids 4 Unique Ocean Theme Designs Disposable Bulk Hot & Cold Drinking Coffee Cups for Birthday Parties Holidays Picnics Travel and Special Events
Biotakeware$9.544.5★
Biotakeware 300 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office
Biotakeware$17.824.8★
CELLURA Paper Coffee Cups 12 oz 100 Pack Disposable Hot Coffee Cup 12oz White To Go Cups for Hot Drinks Coffee Travel Parties Events
CELLURA$10.074.4★
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.014.6★
Biotakeware 150 Pack 8 oz Disposable Paper Cups Brown Coffee Cups Unbleached Kraft Paper Sturdy Leak Resistant Hot/Cold Disposable Cups for Party Home Office
Biotakeware$12.404.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Glasses”
“Great Deal”
“Decent size”
“Colors are beautiful”
“Nice and sturdy”
“The material feels durable”
“Exactly as shown”
“Easy to hold”
“- No leaking”
“dishwasher friendly”
What buyers complain about
“Much smaller”
“cups leak”
“Very cheap quality”
“Not Sturdy at All”
“Break easily”
“Very thin material”
“Too hard to separate”
“Not Dishwasher safe”
“better price”
“NOT AS ADVERTISED”
Top return reasons
Common questions
- Is paper cup profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 101 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Launch it (73/100).
- How competitive is the paper cup niche?
- 58 brands and 746 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in paper cup?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 0.6%.
- When does demand for paper cup peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the paper cup niche?
- Listings span $2.02–$68.32; the average listing price is $17.86 (sweet spot $15–$100). The average incumbent carries 3,903 reviews — the moat a new listing must climb.
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