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Paper Bags

Pass

Paper Bags scores 69 out of 100, a Pass. Shoppers spend an estimated $3.6M a year here, search demand grew +6.1% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$3.6M/yr2.2M searches / yr
90-day growth
+6.1%search demand this quarter
Competition
39%top-5 click share · 36 brands · 637 sellers

Flapen Score

Paper Bags against its category

The dotted line is the Health & Household average. Past it, Paper Bags is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Paper Bags 2.2M times last year and spent an estimated $3.6M. The top 5 brands take 48% of clicks. Demand peaks in Nov. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
10.5%
Market size, estimated
$3.6Ma year
Peak month
November1.7× the quietest month
Top search term
brown paper bags536K searches a year

02 · Price

A sale here is worth $15.64.

Listings sell for $15.64 on average, from $5.50 to $34.25. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $15.64 that is $78K to $94K a year per listing.

Average price
$15.64inside the $15 to $100 sweet spot
Price range
$5.50–$34.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$78K–$94K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Disposable Food Storage. It carries 2,406 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Disposable Food Storage
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,406per listing
Listings tracked
55

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Paper Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

637

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

39%

Top 20: 74%

Open market

46%

  • Brand 122%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Paper Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Paper Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown paper bags536K/yr
  • paper lunch bags231K/yr
  • brown paper lunch bags124K/yr
  • small paper bags151K/yr
  • brown gift bags141K/yr
  • brown bags119K/yr
  • brown bags with handles104K/yr
  • kraft bags89K/yr
  • paper bags lunch size93K/yr
  • brown paper bags with handles93K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Bags

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Much smaller”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Paper Bags questions

Answered from the same tracked data.