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Papaya Reusable Paper Towels

Fail

The top 5 products take 100% of clicks, so Papaya Reusable Paper Towels is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$165K/yr92K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Papaya Reusable Paper Towels against its category

The dotted line is the Health & Household average. Past it, Papaya Reusable Paper Towels is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papaya Reusable Paper Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Papaya Reusable Paper Towels 92K times last year and spent an estimated $165K. All 2 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
8.3%
Market size, estimated
$165Ka year
Peak month
December2.2× the quietest month
Top search term
papaya reusable paper towels66K searches a year

02 · Price

A sale here is worth $21.71.

Listings sell for $21.71 on average, from $15.07 to $31.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $21.71 that is $16K to $22K a year per listing.

Average price
$21.71inside the $15 to $100 sweet spot
Price range
$15.07–$31.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$22K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Cleaning Cloths. It carries 1,161 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#199in Cleaning Cloths
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,161per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Papaya Reusable Paper Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 219%

Demand

Papaya Reusable Paper Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Papaya Reusable Paper Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papaya reusable paper towels66K/yr
  • papaya paper towels8K/yr
  • papaya towels reusable with hook5K/yr
  • papaya towels7K/yr
  • papaya towel4K/yr
  • papaya reusables2K/yr

Reviews and returns

What reviews say buyers love and hate about Papaya Reusable Paper Towels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Smell”
1.0%of orders come back
“I think the smell is imbedded in the chemical makeup of the towels”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Papaya Reusable Paper Towels questions

Answered from the same tracked data.