papaya reusable paper towels
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$15.07–$31.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,161avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 92K searches
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, papaya reusable paper towels is a $165K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
papaya reusable paper towels market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $130K–$174K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Papaya81%
- Eulnars19%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.7% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.2×
Top papaya reusable paper towels search terms
- papaya reusable paper towels66K/yr
- papaya paper towels8K/yr
- papaya towels reusable with hook5K/yr
- papaya towels7K/yr
- papaya towel4K/yr
- papaya reusables2K/yr
Top papaya reusable paper towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.574.4★911 rev
Eulnars Swedish Dishcloths for Kitchen 8 Pack Reusable Paper Towels with Clips Non-Scratch Swedish Kitchen Towels Super Absorbent Cellulose Sponge Cloths Dishwasher Safe No Odor
Eulnars$15.074.6★3,363 rev
Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.564.4★911 rev
Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$30.784.4★310 rev
Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$31.574.4★310 rev
Newest
by launch datePapaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.57911 rev
Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.56911 rev
Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$30.78310 rev
Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$31.57310 rev
Eulnars Swedish Dishcloths for Kitchen 8 Pack Reusable Paper Towels with Clips Non-Scratch Swedish Kitchen Towels Super Absorbent Cellulose Sponge Cloths Dishwasher Safe No Odor
Eulnars$15.073,363 rev
Trending
90-day click momentumPapaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$31.574.4★
Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.574.4★
Eulnars Swedish Dishcloths for Kitchen 8 Pack Reusable Paper Towels with Clips Non-Scratch Swedish Kitchen Towels Super Absorbent Cellulose Sponge Cloths Dishwasher Safe No Odor
Eulnars$15.074.6★
Papaya Swedish Dishcloths for Kitchen 2 Reusable Paper Towels 1 Hook
Papaya$15.564.4★
Papaya Reusable Paper Towels Premium Swedish Dishcloths with Hook Non-Scratch Reusable Paper Towel 1 Sheet Replaces 17 Rolls - 4 Sheets 2 Hooks
Papaya$30.784.4★
What buyers say about papaya reusable paper towels
What buyers praise and complain about, mined from review topics.What buyers love
“They clean dishes”
“Good size and absorbent”
“Excellent product”
“They are very durable”
“washable”
“Beautiful print patterns too”
“Does just what it says it does”
“Sturdy & work well”
“And there is no odor”
“Very practical, if a bit unnecessary”
What buyers complain about
“I think the smell is imbedded in the chemical makeup of the towels”
“Very expensive compared to other brands that do the same job”
“Fraudulent Advertising”
“This is not compostable or recyclable”
“don't absorb water so well until they get a little moisture”
“The back side is very rough”
“I just had to throw one out because it got too stained”
“don't absorb water so well until they get a little moisture”
Top return reasons
Common questions
- Is papaya reusable paper towels profitable to sell on Amazon United States?
- The niche generates $165K/yr across 5 tracked products. 90-day search growth is -37.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the papaya reusable paper towels niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in papaya reusable paper towels?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for papaya reusable paper towels peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the papaya reusable paper towels niche?
- Listings span $15.07–$31.57; the average listing price is $21.71 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.