Panty Liners with Wings

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $977K a year.

Searches, last 12 months

495K

Growth, 90 days vs prior 90

+31.2%

Conversion, latest week

18.9%

Market size, estimated

$977Ka year

Peak month

January1.6× the quietest month

Top search term

thong panty liners131K searches a year

Listings sell for $10.46 on average, from $3.52 to $26.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $10.46 that is $157K to $209K a year per listing.

Average price

$10.46under the $15 to $100 sweet spot

Price range

$3.52–$26.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

15,000–20,000

Revenue per listing a year

$157K–$209K

Returns

0.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Feminine Care. It carries 2,585 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#74in Feminine Care

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,585per listing

Listings tracked

12

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months