Panty Liners for Women Extra Long

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

754K

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

17.6%

Market size, estimated

$1.5Ma year

Peak month

May1.9× the quietest month

Top search term

carefree extra long panty liners140K searches a year

Listings sell for $11.46 on average, from $4.53 to $41.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $11.46 that is $69K to $92K a year per listing.

Average price

$11.46under the $15 to $100 sweet spot

Price range

$4.53–$41.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$69K–$92K

Returns

0.3%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Feminine Care. It carries 23,957 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#24in Feminine Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

23,957per listing

Listings tracked

11

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months