Panty Liners for Women

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

17.2%

Market size, estimated

$9.7Ma year

Peak month

November1.3× the quietest month

Top search term

panty liners for women1.5M searches a year

Listings sell for $10.76 on average, from $2.83 to $41.42. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $10.76 that is $323K to $430K a year per listing.

Average price

$10.76under the $15 to $100 sweet spot

Price range

$2.83–$41.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$323K–$430K

Returns

0.2%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Feminine Care. It carries 17,123 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Feminine Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

17,123per listing

Listings tracked

28

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

57 months