Pantothenic Acid
FailThe top 5 products take 91% of clicks, so Pantothenic Acid is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $662K/yr331K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 29 sellers
Flapen Score
Pantothenic Acid against its category
The dotted line is the Health & Household average. Past it, Pantothenic Acid is stronger. Inside it, weaker.
Market
The Pantothenic Acid market on Amazon at a glance
Shoppers on Amazon United States searched for Pantothenic Acid 331K times last year and spent an estimated $662K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $662K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $662Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- pantothenic acid150K searches a year
02 · Price
A sale here is worth $15.44.
Listings sell for $15.44 on average, from $8.28 to $25.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $15.44 that is $39K to $46K a year per listing.
- Average price
- $15.44inside the $15 to $100 sweet spot
- Price range
- $8.28–$25.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $39K–$46K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #545 within Vitamin B. It carries 3,380 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #545in Vitamin B
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,380per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Pantothenic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 100 Capsules
- Price
- $8.28
- Rating
- 4.5/5
- Reviews
- 9,937
- Age
- 21y ago

Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules
- Price
- $18.70
- Rating
- 4.6/5
- Reviews
- 4,271
- Age
- 10y ago

NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 250 Capsules
- Price
- $17.47
- Rating
- 4.5/5
- Reviews
- 9,937
- Age
- 18y ago

Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 16y ago

Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 9y ago
Trending
estimated 90-day click momentum
NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 100 Capsules
- Price
- $8.28
- Rating
- 4.5/5
- Reviews
- 9,937
- Age
- 21y ago

Pantothenic Acid Vitamin B5 Supplement Vitamin B5 500mg Per Count 365 Capsules (1 Year Supply) B-Complex Vitamin Support Energy Production and Nervous System Non-GMO
- Price
- $19.22
- Rating
- 4.7/5
- Reviews
- 778
- Age
- 6y ago

Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 16y ago

Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 9y ago

Carlyle Pantothenic Acid Vitamin B5 | 1000mg | 100 Capsules
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 3y ago
Newest
by launch date
Carlyle Pantothenic Acid Vitamin B5 | 1000mg | 100 Capsules
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 3y ago

Pantothenic Acid Vitamin B5 Supplement Vitamin B5 500mg Per Count 365 Capsules (1 Year Supply) B-Complex Vitamin Support Energy Production and Nervous System Non-GMO
- Price
- $19.22
- Rating
- 4.7/5
- Reviews
- 778
- Age
- 6y ago

Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 9y ago

Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules
- Price
- $18.70
- Rating
- 4.6/5
- Reviews
- 4,271
- Age
- 10y ago

Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
29
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
2%
- NOW Foods57%
- Nutricost20%
- Pure Encapsulations9%
- Life Extension5%
- Micro Ingredients4%
- Solgar2%
- Open — no brand owns it (1 brand, 2%)
Demand
Pantothenic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pantothenic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pantothenic acid150K/yr
- vitamin b567K/yr
- pantothenic acid 500mg19K/yr
- b5 vitamin13K/yr
- vitamin b5 pantothenic acid15K/yr
- b5 supplement7K/yr
- pantothenic6K/yr
- pantothenic acid 1000mg4K/yr
- now pantothenic acid 500mg2K/yr
- vitamina b55K/yr
Reviews and returns
What reviews say buyers love and hate about Pantothenic Acid
We read the reviews and the return reasons for every product selling here.
“Doesnt do anything that I can see”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pantothenic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









