Is pantothenic acid profitable to sell on Amazon United States?

The niche generates $662K/yr across 8 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).

How competitive is the pantothenic acid niche?

7 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in pantothenic acid?

Top complaints mined from reviews: Visibility, Stale/Rotten/Spoiled, Dosage. The return rate is 0.0%.

When does demand for pantothenic acid peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the pantothenic acid niche?

Listings span $8.28–$25.31; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.

pantothenic acid

Skip it

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.44

avg listing price — sweet spot $15–$100

Market size

Good$662K

$662K/yr · 331K searches

Price range

Good$8.28–$25.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,379.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pantothenic acid is a $662K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pantothenic acid market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $618K–$772K; units × avg price
Conversion rate: 13.0%
Avg BSR: #545
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.8%
Avg brand age: 79 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

NOW Foods57%
Nutricost20%
Pure Encapsulations9%
Life Extension5%
Micro Ingredients4%
Solgar2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -14.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top pantothenic acid search terms

pantothenic acid150K/yr -21.3%13.2% conv.
vitamin b567K/yr -1.1%6.4% conv.
pantothenic acid 500mg19K/yr -2.6%17.0% conv.
b5 vitamin13K/yr +11.5%4.6% conv.
vitamin b5 pantothenic acid15K/yr -11.4%10.1% conv.
b5 supplement7K/yr -25.5%9.3% conv.
pantothenic6K/yr -34.2%6.3% conv.
pantothenic acid 1000mg4K/yr +37.5%11.7% conv.
now pantothenic acid 500mg2K/yr +289.5%20.4% conv.
vitamina b55K/yr -31.6%2.2% conv.

All search terms

Top pantothenic acid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 100 Capsules

NOW Foods$8.284.5★9,937 rev

Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules

Nutricost$18.704.6★4,271 rev

NOW Foods Supplements Pantothenic Acid (Vitamin B-5) 500 mg B-Complex Vitamin 250 Capsules

NOW Foods$17.474.5★9,937 rev

Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules

Pure Encapsulations$25.314.6★635 rev

Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules

Life Extension$10.004.4★471 rev

Newest

by launch date

Carlyle Pantothenic Acid Vitamin B5 | 1000mg | 100 Capsules

Carlyle$9.47261 rev

3y ago

Pantothenic Acid Vitamin B5 Supplement Vitamin B5 500mg Per Count 365 Capsules (1 Year Supply) B-Complex Vitamin Support Energy Production and Nervous System Non-GMO

Micro Ingredients$19.22778 rev

6y ago

Life Extension Pantothenic Acid 500 mg Vitamin B5 Calcium Support Healthy Metabolism Mitochondrial Energy Production Gluten-Free Non-GMO Vegetarian 100 Capsules

Life Extension$10.00471 rev

9y ago

Nutricost Pantothenic Acid (Vitamin B5) 500mg 240 Capsules

Nutricost$18.704,271 rev

10y ago

Pure Encapsulations Pantothenic Acid | Hypoallergenic Supplement Supports Cellular Energy Production Adrenal and Cardiovascular Health* | 120 Capsules

Pure Encapsulations$25.31635 rev

16y ago

What buyers say about pantothenic acid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Pure Encapsulations has a good reputation”

Skin Health19%

“this helped my skin clear”

Vitamin10%

“Miracle supplement for me”

Value For Money9%

“Great value”

Hair Growth6%

“My hair, you could actually tell a difference by me taking this it is thickened out”

Calcium6%

“I've tried other types and brands, this Nurticost Pantothenic acid is noticeably a great help with my use”

Acid Regulator/Stomach Ache Relief6%

“Decent formulation doesn't bother my stomach”

Strength3%

“To strong”

Hormonal Balance3%

“it really help cleared my skin especially since i was dealing with hormonal acne which is the worst”

Energy Level3%

“Energy”

What buyers complain about

Visibility25%

“Doesnt do anything that I can see”

Stale/Rotten/Spoiled25%

“Stale product”

Dosage13%

“To strong of a dose”

Value For Money6%

“My only reason for four stars is the price”

Common questions

Is pantothenic acid profitable to sell on Amazon United States?: The niche generates $662K/yr across 8 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
How competitive is the pantothenic acid niche?: 7 brands and 29 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in pantothenic acid?: Top complaints mined from reviews: Visibility, Stale/Rotten/Spoiled, Dosage. The return rate is 0.0%.
When does demand for pantothenic acid peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the pantothenic acid niche?: Listings span $8.28–$25.31; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.