palo santo candle
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Review moat
Great259.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.39–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$140K$140K/yr · 134K searches
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, palo santo candle is a $140K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
palo santo candle market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $163K–$204K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #418
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 23.6%
- Avg brand age
- 45 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
551
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
47%
Top 20: 85%
Open market
39%
- Hemlock Park20%
- AOOVOO11%
- 1OAK11%
- Putart8%
- M&SENSE6%
- Manly Indulgence5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top palo santo candle search terms
- palo santo candle95K/yr
- hemlock park candle14K/yr
- palo santo and sage candle6K/yr
- palo santo candles6K/yr
- palo santo candles for home5K/yr
- candle palo santo3K/yr
- hemlock park3K/yr
- hemlock park candles2K/yr
Top palo santo candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hemlock Park Palo Santo Apothecary Scented Candle | Crackling Wood Wick Botanical Fragrance & Coconut Apricot Wax | Up to 60 Hour Burn Time | 8 oz | Made in USA
Hemlock Park$23.654.3★715 rev
1OAK Palo Santo Candle - Mens Candles for Home - Masculine Candle - Scented Candles for Men - Long Burning Premium - Soy Wax (7oz.)
1OAK$12.663.9★55 rev
Putart Palo Santo Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men White
Putart$18.473.7★33 rev
AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing
AOOVOO$30.874.5★620 rev
M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office
M&SENSE$23.684.9★15 rev
Newest
by launch dateM&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office
M&SENSE$23.6815 rev
Sage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle
Manifester$12.981 rev
AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men
AOOVOO$18.57620 rev
AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift
AOOVOO$18.9649 rev
AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing
AOOVOO$30.87620 rev
Trending
90-day click momentumSage & Palo Santo Natural Soy Wax Candle Phthalate Paraben & Paraffin Free Clean Burn Cotton Wick (No Lead or Zinc) Long-Lasting Aromatherapy Energy Cleansing Smudge 6 oz Tin Candle
Manifester$12.985.0★
M&SENSE Palo & Santo Scented Candle | 90-Hour Burn 16.6 oz | Long-Lasting for Mood Healing and Gifting | Natural Non-Toxic Soy Wax | for Bathroom Kitchen Office
M&SENSE$23.684.9★
AOOVOO Palo Santo Candle for Meditation & Cleansing - 3 Wick 12oz Scented Candle with White Crystals & Palo Santo Inside Non-Toxic Soy Candle for Spiritual Healing Aromatherapy Gift for Women & Men
AOOVOO$18.574.5★
AOOVOO 4 Pack Sage Candles - Sage Palo Santo Sage & Palo Santo Eucalyptus Mint Candle Set with Crystals & Decor 26oz 200 Hours Long Lasting Non Toxic Candles for Spiritual House Energy Cleansing
AOOVOO$30.874.5★
AOOVOO Sage & Palo Santo Candle for Cleansing - 3 Wick 12oz Large Scented Candle with Amethyst Crystals Sage & Palo Santo Inside Non-Toxic Soy Candle for Meditation Spiritual Healing Gift
AOOVOO$18.963.8★
What buyers say about palo santo candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Excellent as a gift”
“Great Candle”
“the quality feels solid”
“they are very affordable”
“They are also the perfect size”
“The design is visually appealing”
“I feel that makes the candle more durable with a longer burn time”
“it burns great”
“has a clean”
What buyers complain about
“No scent”
“I just dont love the price”
“Wicks are too short”
“And its too pricey for the overall quality”
“Almost caught my apartment on fire”
“Not as strong as I had hoped though”
“it advertises scented and I got none of that”
“not long lasting”
“Candle created an awful black smoke that painted whole room”
“Wicks keep melting into candle”
Top return reasons
Common questions
- Is palo santo candle profitable to sell on Amazon United States?
- The niche generates $140K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the palo santo candle niche?
- 26 brands and 551 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in palo santo candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.0%.
- When does demand for palo santo candle peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the palo santo candle niche?
- Listings span $8.39–$46.98; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.