Palo Santo Candle

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-17.6%

Conversion, latest week

5.1%

Market size, estimated

$140Ka year

Peak month

December2.0× the quietest month

Top search term

palo santo candle95K searches a year

Listings sell for $20.37 on average, from $8.39 to $46.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.37 that is $2K to $5K a year per listing.

Average price

$20.37inside the $15 to $100 sweet spot

Price range

$8.39–$46.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #418 within Aromatherapy. It carries 259 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

23.6%

Average rank

#418in Aromatherapy

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

259per listing

Listings tracked

34

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months