Is paleo valley bone broth protein powder profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).

How competitive is the paleo valley bone broth protein powder niche?

2 brands and 518 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in paleo valley bone broth protein powder?

Top complaints mined from reviews: Taste-Overall, Sweetness, Solubility. The return rate is 0.0%.

When does demand for paleo valley bone broth protein powder peak?

Demand peaks in Jan–Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the paleo valley bone broth protein powder niche?

Listings span $37.61–$64.97; the average listing price is $52.49 (sweet spot $15–$100). The average incumbent carries 3,296 reviews — the moat a new listing must climb.

paleo valley bone broth protein powder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$37.61–$64.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.49

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 557K searches

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,296.25

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, paleo valley bone broth protein powder is a $1.2M/yr Amazon United States market (557K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

paleo valley bone broth protein powder market data

Units sold / yr: 20K–25K; avg 6,000–8,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 4.1%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

518

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Paleovalley91%
Ancient Nutrition9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top paleo valley bone broth protein powder search terms

paleovalley bone broth protein180K/yr +55.7%3.5% conv.
paleo valley bone broth protein powder139K/yr -55.4%2.7% conv.
bone broth hot chocolate45K/yr +31.7%0.8% conv.
paleo valley bone broth21K/yr +38.0%3.3% conv.
paleovalley bone broth19K/yr +1.3%2.1% conv.
paleo valley protein powder25K/yr -33.4%2.9% conv.
chocolate bone broth19K/yr -11.1%2.8% conv.
paleovalley protein powder14K/yr -16.6%1.9% conv.
chocolate bone broth protein powder13K/yr +5.7%2.6% conv.
bone broth protein powder chocolate8K/yr +26.5%2.5% conv.

All search terms

Top paleo valley bone broth protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate

Paleovalley$64.974.6★816 rev

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla

Paleovalley$64.914.4★503 rev

Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings

Ancient Nutrition$37.614.4★6,119 rev

Ancient Nutrition Protein Powder Made from Real Bone Broth Chocolate 20g Protein Per Serving 20 Serving Tub Gluten Free Hydrolyzed Collagen Peptides Supplement Great in Protein Shakes

Ancient Nutrition$42.474.4★5,747 rev

Newest

by launch date

Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings

Ancient Nutrition$37.616,119 rev

7mo ago

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate

Paleovalley$64.97816 rev

3y ago

Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla

Paleovalley$64.91503 rev

3y ago

Ancient Nutrition Protein Powder Made from Real Bone Broth Chocolate 20g Protein Per Serving 20 Serving Tub Gluten Free Hydrolyzed Collagen Peptides Supplement Great in Protein Shakes

Ancient Nutrition$42.475,747 rev

10y ago

What buyers say about paleo valley bone broth protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“The taste is clean and good”

Nutritional Content12%

“Great protein powder”

Flavor8%

“Amazing flavor”

Solubility6%

“Mixes Easily”

Quality-Overall5%

“Great product”

Sweetness3%

“No sugar needed”

Blend/Ratio3%

“it blends best in a small blender like a ninja”

Ingredients-Overall2%

“Clean ingredients”

Regulates Digestion1%

“will not upset digestive system”

Cleansing1%

“But I like that the ingredients are clean”

What buyers complain about

Taste-Overall15%

“Bad aftertaste”

Sweetness12%

“Too sweet”

Solubility10%

“it doesn't completely dissolve even with my mixer”

Value For Money8%

“is Expensive”

Artificial Sweeteners6%

“Whatever sweetener they use is so gross”

Flavor5%

“Bad flavor”

Adhesion/Stickiness3%

“Do not try to add this to your hot coffee youll end up with glue”

Nutritional Content2%

“Every protein powder of every kind makes me sick EXCEPT THIS ONE”

Bitter2%

“to the point of bitter”

Quality-Overall2%

“Garbage”

Common questions

Is paleo valley bone broth protein powder profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).
How competitive is the paleo valley bone broth protein powder niche?: 2 brands and 518 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in paleo valley bone broth protein powder?: Top complaints mined from reviews: Taste-Overall, Sweetness, Solubility. The return rate is 0.0%.
When does demand for paleo valley bone broth protein powder peak?: Demand peaks in Jan–Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the paleo valley bone broth protein powder niche?: Listings span $37.61–$64.97; the average listing price is $52.49 (sweet spot $15–$100). The average incumbent carries 3,296 reviews — the moat a new listing must climb.