Pain Relief Roll on
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Pain Relief Roll on is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $3.1M/yr1.4M searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 98 sellers
Flapen Score
Pain Relief Roll on against its category
The dotted line is the Health & Household average. Past it, Pain Relief Roll on is stronger. Inside it, weaker.
Market
The Pain Relief Roll on market on Amazon at a glance
Shoppers on Amazon United States searched for Pain Relief Roll on 1.4M times last year and spent an estimated $3.1M. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $3.1Ma year
- Peak month
- July2.1× the quietest month
- Top search term
- biofreeze roll on maximum strength413K searches a year
02 · Price
A sale here is worth $14.14.
Listings sell for $14.14 on average, from $5.05 to $31.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $14.14 that is $141K to $177K a year per listing.
- Average price
- $14.14under the $15 to $100 sweet spot
- Price range
- $5.05–$31.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $141K–$177K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Joint & Muscle Pain Relief. It carries 14,423 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Joint & Muscle Pain Relief
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 14,423per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pain Relief Roll on products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz
- Price
- $7.29
- Rating
- 4.6/5
- Reviews
- 16,280
- Age
- 1y ago
Biofreeze Roll On Pain Relief for Knee & Lower Back Arthritis Neck & Sore Muscle Relief Cooling Menthol Relief Gel 2.5 Fl Oz
- Price
- $11.70
- Rating
- 4.7/5
- Reviews
- 7,567
- Age
- 9y ago
Icy Hot Original Pain Relief No-Mess Roll-On Applicator Fast-Acting Pain Relief with Max Strength Menthol 16% Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 2.5 oz
- Price
- $7.51
- Rating
- 4.6/5
- Reviews
- 16,280
- Age
- 15y ago
Biofreeze Professional Pain Relief Roll On Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Roll-On Menthol Gel 3 Fl Oz (Pack of 2)
- Price
- $24.94
- Rating
- 4.7/5
- Reviews
- 23,851
- Age
- 8y ago
Icy Hot Lidocaine Pain Relief No-Mess Roll-On Applicator Numb Aggravated Nerves with Max Strength Lidocaine 4% Pain Relief for Minor Pain Backaches Sprains and Strains 2.5 oz
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 8,318
- Age
- 8y ago
Trending
estimated 90-day click momentum
Icy Hot Original (2.5 oz.) & Nighttime Recovery (2 oz.) Pain Relief No-Mess Roll-On Applicator Fast-Acting Pain Relief Contrast Therapy for Backaches Joints Muscle Strains and Arthritis
- Price
- $15.72
- Rating
- 4.6/5
- Reviews
- 16,280
- Age
- 4mo ago
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk
- Price
- $28.08
- Rating
- 4.4/5
- Reviews
- 19,308
- Age
- 1y ago
Icy Hot Advanced PRO Pain Relief No-Mess Cream with Massaging Applicator Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 3 oz
- Price
- $12.16
- Rating
- 4.4/5
- Reviews
- 706
- Age
- 4y ago
Absorbine Jr. PRO Maximum Strength Lidocaine Roll-On for Targeted Nerve and Muscle Pain Relief 4% Lidocaine + 1.5% Phenol Fast Acting & Long Lasting 2.5 oz
- Price
- $12.91
- Rating
- 4.4/5
- Reviews
- 4,268
- Age
- 3y ago
Biofreeze Pain Relief Roll-On 3 oz. Colorless
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 18,233
- Age
- 14y ago
Newest
by launch dateIcy Hot Original (2.5 oz.) & Nighttime Recovery (2 oz.) Pain Relief No-Mess Roll-On Applicator Fast-Acting Pain Relief Contrast Therapy for Backaches Joints Muscle Strains and Arthritis
- Price
- $15.72
- Rating
- 4.6/5
- Reviews
- 16,280
- Age
- 4mo ago
Icy Hot Original Medicated Pain Relief Liquid with No Mess Applicator 2.5 Fluid Ounces 2 pk
- Price
- $15.31
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 1y ago
Icy Hot Maximum Strength Lidocaine No-Mess Pain Relief Liquid No-Mess Applicator 2.5 Ounces 2 pk
- Price
- $20.15
- Rating
- 4.4/5
- Reviews
- 8,318
- Age
- 1y ago
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk
- Price
- $28.08
- Rating
- 4.4/5
- Reviews
- 19,308
- Age
- 1y ago
Biofreeze Dry Stick Mess-Free Relief for Neck Shoulder Knee Hip Hand & Joint Cooling Menthol Pain Relief Stick 100+ Uses
- Price
- $12.35
- Rating
- 4.3/5
- Reviews
- 1,219
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
98
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
0%
- Icy Hot46%
- Biofreeze44%
- HealthWise5%
- Penetrex2%
- ABSORBINE JR.2%
- A+Health1%
- Open — no brand owns it (0%)
Demand
Pain Relief Roll on search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Pain Relief Roll on search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biofreeze roll on maximum strength413K/yr
- icy hot roll on330K/yr
- pain relief roll on150K/yr
- biofreeze roll on132K/yr
- icy hot roll on maximum strength68K/yr
- roll on pain relief75K/yr
- bio freeze roll on maximum strength29K/yr
- icy hot lidocaine31K/yr
- ice hot roll on26K/yr
- penetrex roll on24K/yr
Reviews and returns
What reviews say buyers love and hate about Pain Relief Roll on
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pain Relief Roll on questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data