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Pain Relief Roll on

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Pain Relief Roll on is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$3.1M/yr1.4M searches / yr
90-day growth
+9.6%search demand this quarter
Competition
60%top-5 click share · 6 brands · 98 sellers

Flapen Score

Pain Relief Roll on against its category

The dotted line is the Health & Household average. Past it, Pain Relief Roll on is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Relief Roll on market on Amazon at a glance

Shoppers on Amazon United States searched for Pain Relief Roll on 1.4M times last year and spent an estimated $3.1M. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
15.7%
Market size, estimated
$3.1Ma year
Peak month
July2.1× the quietest month
Top search term
biofreeze roll on maximum strength413K searches a year

02 · Price

A sale here is worth $14.14.

Listings sell for $14.14 on average, from $5.05 to $31.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $14.14 that is $141K to $177K a year per listing.

Average price
$14.14under the $15 to $100 sweet spot
Price range
$5.05–$31.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$141K–$177K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Joint & Muscle Pain Relief. It carries 14,423 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Joint & Muscle Pain Relief
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
14,423per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pain Relief Roll on products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

98

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

0%

  • Brand 146%
  • Brand 244%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Pain Relief Roll on search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Pain Relief Roll on search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biofreeze roll on maximum strength413K/yr
  • icy hot roll on330K/yr
  • pain relief roll on150K/yr
  • biofreeze roll on132K/yr
  • icy hot roll on maximum strength68K/yr
  • roll on pain relief75K/yr
  • bio freeze roll on maximum strength29K/yr
  • icy hot lidocaine31K/yr
  • ice hot roll on26K/yr
  • penetrex roll on24K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Relief Roll on

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Efficiency”
19%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pain Relief Roll on questions

Answered from the same tracked data.