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56

pain relief patches

Launch it

A $9.6M/yr market growing +0.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 25Conversion 96Competition 26Returns 100Price range 77Avg price 82Brand share 0Review moat 22Quality gap 45

Market size

Incredible$9.6M

$9.6M/yr · 3.9M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.80

avg listing price — sweet spot $15–$100

Price range

Great$5.52–$46.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad9,837

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pain relief patches is a $9.6M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pain relief patches market data

Units sold / yr
600K–800K
avg 30,000–40,000/product
Revenue / yr
$10.7M–$14.2M
units × avg price
Conversion rate
13.8%
Avg BSR
#60
Page quality
0%
Prime
84%
Sponsored
74%
Out of stock
0.0%
Avg brand age
57 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Salonpas74%
  • Icy Hot10%
  • Biofreeze9%
  • Amazon Basic Care5%
  • Sumifun2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
80K60KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pain relief patches search terms

  • salonpas676K/yr
  • salonpas lidocaine patches maximum strength369K/yr
  • salonpas pain patches809K/yr
  • pain patches360K/yr
  • icy hot patch266K/yr
  • biofreeze patches206K/yr
  • pain relief patches222K/yr
  • parches para dolores musculares171K/yr
  • salonpas patches147K/yr
  • pain patch107K/yr
All search terms

Top pain relief patches products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$955K20%$1.9M30%$2.9M40%$3.8M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas Pain Relieving Patch Large 6 Count for Back Neck Shoulder Knee Pain and Muscle Soreness 8 Hour Pain Relief

Salonpas$5.524.6★19,478 rev

2
Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain

Salonpas Lidocaine 4% Pain Relieving Gel-Patch 6 Count for Back Neck Shoulder Knee & Elbow Pain

Salonpas$9.634.5★13,740 rev

3
Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas Maximum OTC Strength Lidocaine 4% Pain Relieving Apply for Up to 8 Hours Unscented Thin Flexible Lightweight Stays in Place 7 Patches

Salonpas$12.844.4★4,935 rev

4
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas$16.724.6★2,014 rev

5
Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)

Amazon Basic Care$14.924.3★9,172 rev

Newest

by launch date
Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches

Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches

Biofreeze$14.33208 rev

5mo ago
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct

Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct

Biofreeze$17.3017,512 rev

7mo ago
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk

Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk

Icy Hot$28.0819,308 rev

1y ago
Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic

Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic

Sumifun$32.185,116 rev

2y ago
Biofreeze Day & Overnight Pain Relief Patches Menthol Pain Patches for Arthritis & Muscle Pain Relief Comfortable & Flexible Fabric Stays in Place 9 Patches (6 Day 3 Night)

Biofreeze Day & Overnight Pain Relief Patches Menthol Pain Patches for Arthritis & Muscle Pain Relief Comfortable & Flexible Fabric Stays in Place 9 Patches (6 Day 3 Night)

Biofreeze$16.532,187 rev

3y ago

Trending

90-day click momentum
Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches

Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches

Biofreeze$14.333.8★

▲ 272%
Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct

Biofreeze Large Pain Relief Patches Menthol Pain Patches for Lower Back Neck Knee & Shoulder Comfortable & Flexible Fabric Stays in Place 12 ct

Biofreeze$17.304.5★

▲ 225%
Salonpas Pain Relief Patches 60 Ea - Pack of 3

Salonpas Pain Relief Patches 60 Ea - Pack of 3

Salonpas$35.264.6★

▲ 142%
Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk

Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk

Icy Hot$28.084.4★

▲ 100%
Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises

Salonpas$16.724.6★

▲ 90%

What buyers say about pain relief patches

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency16%

“Does work”

Quality-Overall11%

“EXCELLENT PRODUCT”

Joint Pain9%

“Knee pain relief”

Value For Money8%

“They are affordable”

Adhesion/Stickiness7%

“Sticks great”

Advertised Vs Actual Product6%

“Works as it should”

Muscle Pain Relief5%

“Muscle Relief”

Ease Of Use5%

“easy to remove”

Size-Overall4%

“Its a great size”

Ease Of Application4%

“They are cool upon application”

What buyers complain about

Adhesion/Stickiness25%

“Doesn't stay on”

Pain Relief-Overall13%

“did not help pain”

Functionality-Overall11%

“Not effective”

Value For Money7%

“price has doubled”

Smell6%

“Strong odor”

Ease Of Use4%

“Hard to put on”

Durability3%

“dont last”

Quality-Overall2%

“Not the same quality as store bought”

Size-Overall2%

“Small pads”

Strength2%

“Flimsy”

Top return reasons

Size-Overall27%
Functionality-Overall17%
Adhesion/Stickiness13%
Advertised Vs Actual Product10%
Joint Pain9%
Value For Money5%
Pain Relief-Overall4%
Heating3%
Product Condition2%
Strength2%

Common questions

Is pain relief patches profitable to sell on Amazon United States?
The niche generates $9.6M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Launch it (56/100).
How competitive is the pain relief patches niche?
5 brands and 124 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pain relief patches?
Top complaints mined from reviews: Adhesion/Stickiness, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.
When does demand for pain relief patches peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pain relief patches niche?
Listings span $5.52–$46.91; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 9,837 reviews — the moat a new listing must climb.