pain relief cream
Worth a lookShows a $12.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$12.7M$12.7M/yr · 4.7M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Price range
Good$8.32–$31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad27,202.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pain relief cream is a $12.7M/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
pain relief cream market data
- Units sold / yr
- 600K–800K
- avg 60,000–80,000/product
- Revenue / yr
- $9.8M–$13.1M
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.8%
- Avg brand age
- 65 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Voltaren80%
- Amazon Basic Care11%
- HealthCareAisle7%
- Penetrex2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Top pain relief cream search terms
- voltaren gel extra strength1.3M/yr
- voltaren arthritis pain gel extra strength644K/yr
- voltaren655K/yr
- pain relief cream425K/yr
- voltaren gel344K/yr
- arthritis pain relief cream255K/yr
- arthritis cream147K/yr
- pain cream133K/yr
- muscle rub142K/yr
- voltaren arthritis pain gel87K/yr
Top pain relief cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★11,315 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2
Voltaren$31.104.6★61,493 rev
Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g
Voltaren$22.184.6★15,924 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★6,920 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube
Voltaren$20.444.5★21,551 rev
Newest
by launch dateAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.776,920 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.9118,353 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.3218,353 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.1518,353 rev
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.161,462 rev
Trending
90-day click momentumAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.324.6★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.164.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.154.6★
What buyers say about pain relief cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good for joint pain”
“WORKS AS ADVERTISED”
“Excellent Product”
“Affordable Price”
“Exactly as advertised”
“Sore muscle relief”
“Strong Fragrance”
“Easy to use”
“it feels cool when applied”
“This stuff actually does absorb in”
What buyers complain about
“Didnt work good”
“No Relief”
“Crazy expensive”
“Did zero for my joints”
“Weird smell”
“False advertising”
“the tube is too big”
“Too much side effects”
“Can't anything be easy”
“no inflammation relief”
Top return reasons
Common questions
- Is pain relief cream profitable to sell on Amazon United States?
- The niche generates $12.7M/yr across 10 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pain relief cream niche?
- 4 brands and 54 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pain relief cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Value For Money. The return rate is 0.0%.
- When does demand for pain relief cream peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- What does it cost to enter the pain relief cream niche?
- Listings span $8.32–$31.10; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 27,203 reviews — the moat a new listing must climb.