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Pain Relief Balm

Maybe

Shoppers spend an estimated $7.7M a year here. But the top 5 brands take 100% of clicks, so Pain Relief Balm is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$7.7M/yr2.5M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
92%top-5 click share · 2 brands · 60 sellers

Flapen Score

Pain Relief Balm against its category

The dotted line is the Health & Household average. Past it, Pain Relief Balm is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Relief Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Pain Relief Balm 2.5M times last year and spent an estimated $7.7M. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.7M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
13.5%
Market size, estimated
$7.7Ma year
Peak month
January56.4× the quietest month
Top search term
tiger balm1.6M searches a year

02 · Price

A sale here is worth $22.83.

Listings sell for $22.83 on average, from $8.82 to $41.68. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $22.83 that is $913K to $1.1M a year per listing.

Average price
$22.83inside the $15 to $100 sweet spot
Price range
$8.82–$41.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
40,000–50,000
Revenue per listing a year
$913K–$1.1M
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Joint & Muscle Pain Relief. It carries 3,307 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#64in Joint & Muscle Pain Relief
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,307per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Pain Relief Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%
  • Open — no brand owns it (0%)

Demand

Pain Relief Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 56.4×

Search terms

Top Pain Relief Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiger balm1.6M/yr
  • tiger balm ultra strength624K/yr
  • tiger balm roll on45K/yr
  • tiger balm ointment32K/yr
  • pain relief balm19K/yr
  • tigers balm20K/yr
  • tiger balm white18K/yr
  • tiger bomb14K/yr
  • tigerbalm12K/yr
  • white tiger balm11K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Relief Balm

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Tiny bottle”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pain Relief Balm questions

Answered from the same tracked data.