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Pads Bulk

Fail

The top 5 brands take 97% of clicks, so Pads Bulk is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$174K/yr98K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 109 sellers

Flapen Score

Pads Bulk against its category

The dotted line is the Health & Household average. Past it, Pads Bulk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pads Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Pads Bulk 98K times last year and spent an estimated $174K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
8.6%
Market size, estimated
$174Ka year
Peak month
July2.4× the quietest month
Top search term
always pads no wings23K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $5.05 to $91.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.63 that is $5K to $10K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$5.05–$91.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Feminine Care. It carries 11,368 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#137in Feminine Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,368per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Pads Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

109

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

2%

  • Brand 168%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pads Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Pads Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • always pads no wings23K/yr
  • always pads without wings14K/yr
  • wingless pads9K/yr
  • feminine pads bulk15K/yr
  • thin pads no wings7K/yr
  • ultra thin pads no wings5K/yr
  • pads for women bulk7K/yr
  • always ultra thin pads without wings4K/yr
  • always no wings5K/yr
  • menstrual pads bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Pads Bulk

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
12%of negative reviews mention “Thickness”
0.3%of orders come back
“Not thick”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pads Bulk questions

Answered from the same tracked data.