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Pads Bulk

Fail

The top 5 brands take 97% of clicks, so Pads Bulk is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$174K/yr98K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 109 sellers

Flapen Score

Pads Bulk against its category

The dotted line is the Health & Household average. Past it, Pads Bulk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pads Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Pads Bulk 98K times last year and spent an estimated $174K. The top 5 brands take 97% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
8.6%
Market size, estimated
$174Ka year
Peak month
July2.4× the quietest month
Top search term
always pads no wings23K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $5.05 to $91.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.63 that is $5K to $10K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$5.05–$91.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Feminine Care. It carries 11,368 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#137in Feminine Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,368per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Pads Bulk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

109

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 98%

Open market

2%

  • Always68%
  • Amazon Basics16%
  • Kotex8%
  • Stayfree3%
  • Nileeva2%
  • Always Discreet2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pads Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Pads Bulk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • always pads no wings23K/yr
  • always pads without wings14K/yr
  • wingless pads9K/yr
  • feminine pads bulk15K/yr
  • thin pads no wings7K/yr
  • ultra thin pads no wings5K/yr
  • pads for women bulk7K/yr
  • always ultra thin pads without wings4K/yr
  • always no wings5K/yr
  • menstrual pads bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Pads Bulk

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
12%of negative reviews mention “Thickness”
0.3%of orders come back
“Not thick”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pads Bulk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data