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Paba

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $44K a year here, so Paba is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$44K/yr46K searches / yr
90-day growth
+59.8%search demand this quarter
Competition
68%top-5 click share · 12 brands · 32 sellers

Flapen Score

Paba against its category

The dotted line is the Health & Household average. Past it, Paba is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paba market on Amazon at a glance

Shoppers on Amazon United States searched for Paba 46K times last year and spent an estimated $44K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+59.8%
Conversion, latest week
5.0%
Market size, estimated
$44Ka year
Top search term
paba supplement19K searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $6.18 to $63.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.09 that is $5K to $10K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$6.18–$63.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #4,455 within Vitamin B. It carries 801 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.6%
Average rank
#4,455in Vitamin B
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
801per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
92 months

Products

Top Paba products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

32

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

17%

  • NOW Foods46%
  • Best Naturals13%
  • NaturesPlus8%
  • Source Naturals6%
  • Clean Nutraceuticals6%
  • Swanson4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Paba search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Prime Day '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Paba search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paba supplement19K/yr
  • paba24K/yr
  • potaba2K/yr

Reviews and returns

What reviews say buyers love and hate about Paba

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Vitamin”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste awful”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paba questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data