Paba
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $44K a year here, so Paba is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $44K/yr46K searches / yr
- 90-day growth
- +59.8%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 32 sellers
Flapen Score
Paba against its category
The dotted line is the Health & Household average. Past it, Paba is stronger. Inside it, weaker.
Market
The Paba market on Amazon at a glance
Shoppers on Amazon United States searched for Paba 46K times last year and spent an estimated $44K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +59.8%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $44Ka year
- Top search term
- paba supplement19K searches a year
02 · Price
A sale here is worth $19.09.
Listings sell for $19.09 on average, from $6.18 to $63.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.09 that is $5K to $10K a year per listing.
- Average price
- $19.09inside the $15 to $100 sweet spot
- Price range
- $6.18–$63.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #4,455 within Vitamin B. It carries 801 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 0.6%
- Average rank
- #4,455in Vitamin B
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 801per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Paba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements PABA (Para-Aminobenzoic Acid) 500 mg B-Complex Family 100 Capsules
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 1,003
- Age
- 22y ago

NOW Foods PABA 500mg 100 Capsules (Pack of 2)
- Price
- $18.87
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 19y ago

Best Naturals PABA 500 mg 180 Tablets
- Price
- $13.52
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 10y ago

NaturesPlus PABA - 1000 mg 60 Sustained Release Tablets - Skin Health Support Supplement - Promotes Energy & Digestive Wellness - Gluten Free - 60 Servings
- Price
- $19.11
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 17y ago

BESTVITE PABA 500mg (120 Veg Caps) (para-Aminobenzoic Acid) - No Stearates
- Price
- $16.69
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5y ago
Trending
estimated 90-day click momentum
Gray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules
- Price
- $63.55
- Rating
- 4.3/5
- Reviews
- 928
- Age
- 2mo ago

DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO
- Price
- $23.35
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 7mo ago

Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Swanson PABA - Powerful B Complex Supporting Red Blood Cell Formation - Folic Acid Component Aiding Supply Oxygen to Cells and Skin Health Support - (120 Capsules 500mg Each) (2 Pack)
- Price
- $26.41
- Rating
- 4.5/5
- Reviews
- 171
- Age
- 1y ago

MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz
- Price
- $26.18
- Rating
- 3.5/5
- Reviews
- 78
- Age
- 1y ago
Newest
by launch date
Gray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules
- Price
- $63.55
- Rating
- 4.3/5
- Reviews
- 928
- Age
- 2mo ago

DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO
- Price
- $23.35
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 7mo ago

MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz
- Price
- $26.18
- Rating
- 3.5/5
- Reviews
- 78
- Age
- 1y ago

Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Vitamin B Complex Liquid Drops | Thiamine B1 B6 B2 B3 B4 B5 B7 B9 B12 Niacinamide Paba Choline Inositol Taurine Probiotics Beet Root Spirulina - Plant-B Vitamin Supplements by Clean Nutra
- Price
- $24.43
- Rating
- 4.5/5
- Reviews
- 983
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
32
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
17%
- NOW Foods46%
- Best Naturals13%
- NaturesPlus8%
- Source Naturals6%
- Clean Nutraceuticals6%
- Swanson4%
- Open — no brand owns it (6 brands, 17%)
Demand
Paba search demand
Weekly searches over the year. Pick a range.
Search terms
Top Paba search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paba supplement19K/yr
- paba24K/yr
- potaba2K/yr
Reviews and returns
What reviews say buyers love and hate about Paba
We read the reviews and the return reasons for every product selling here.
“Taste awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









