paba
Worth a lookShows low returns (0.0%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Great$6.18–$63.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.8%90-day search growth — must beat 0% to launch
Review moat
Good801.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$44K$44K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, paba is a $44K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
paba market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #4,455
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 0.6%
- Avg brand age
- 92 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
32
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
17%
- NOW Foods46%
- Best Naturals13%
- NaturesPlus8%
- Source Naturals6%
- Clean Nutraceuticals6%
- Swanson4%
- Open — no brand owns it (6 brands, 17%)
Demand
Weekly Amazon search volume, last 14 weeks — +59.8% search growth over the last 90 days.Top paba search terms
- paba supplement19K/yr
- paba24K/yr
- potaba2K/yr
Top paba products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Supplements PABA (Para-Aminobenzoic Acid) 500 mg B-Complex Family 100 Capsules
NOW Foods$8.294.5★1,003 rev
NOW Foods PABA 500mg 100 Capsules (Pack of 2)
NOW Foods$18.874.6★144 rev
Best Naturals PABA 500 mg 180 Tablets
Best Naturals$13.524.4★111 rev
NaturesPlus PABA - 1000 mg 60 Sustained Release Tablets - Skin Health Support Supplement - Promotes Energy & Digestive Wellness - Gluten Free - 60 Servings
NaturesPlus$19.114.6★179 rev
BESTVITE PABA 500mg (120 Veg Caps) (para-Aminobenzoic Acid) - No Stearates
BESTVITE$16.694.5★43 rev
Newest
by launch date
Gray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules
DR VITAMIN SOLUTIONS$63.55928 rev
DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO
DEAL SUPPLEMENT$23.3531 rev
MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz
Clean Nutraceuticals$26.1878 rev
Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free
Best Naturals$19.4344 rev
Vitamin B Complex Liquid Drops | Thiamine B1 B6 B2 B3 B4 B5 B7 B9 B12 Niacinamide Paba Choline Inositol Taurine Probiotics Beet Root Spirulina - Plant-B Vitamin Supplements by Clean Nutra
Clean Nutraceuticals$24.43983 rev
Trending
90-day click momentumGray Hair Rescind with Catalase Saw Palmetto & Biotin Anti Gray Hair Vitamins for Men & Women PABA Fo-Ti Pantothenic Acid Restores Natural Hair Color Antiaging Hair Skin & Nails 120 Capsules
DR VITAMIN SOLUTIONS$63.554.3★
DEAL SUPPLEMENT Methylated B Complex for Women 240 Vegetarian Capsules | 15-in-1 Bioactive Formula with Methylated & Activated B Vitamins Plus Inositol Cranberry Choline PABA & DHEA | Non-GMO
DEAL SUPPLEMENT$23.354.8★
Best Naturals Vitamin B Complex with Inositol PABA 240 Tablets - Made in the USA - Non-GMO & Gluten Free
Best Naturals$19.434.5★
Swanson PABA - Powerful B Complex Supporting Red Blood Cell Formation - Folic Acid Component Aiding Supply Oxygen to Cells and Skin Health Support - (120 Capsules 500mg Each) (2 Pack)
Swanson$26.414.5★
MelaVibe Internal Tanning Drops Supplement Astaxanthin Lycopene PABA L-Tyrosine Beta Carotene Grape Seed Polypodium Leucotomos MSM Gotu Kola Amla Copper Selenium Skin Radiance by Clean Nutra 4 Fl Oz
Clean Nutraceuticals$26.183.5★
What buyers say about paba
What buyers praise and complain about, mined from review topics.What buyers love
“Vitamins that actually work Amazing”
“Overall, its a high-quality, easy-to-take, hydrating, nutrient-rich supplement with a nice fruity flavor, though the tanning results are still uncertain”
“no weird taste.”
“Energy level was boosted”
“Tastes & smells very nice”
“Worked for me”
“Convenient to use”
“Very good, like the combo nutriants”
“I didnt have stomach upset”
“Liquid so much easier”
What buyers complain about
“Taste awful”
“This did not work for me”
“Amazon for allowing them to use false advertising by stating all natural ingredients”
“it drips on the bottle”
“Worst tan product”
“Horrible flavor”
“its a health detriment”
“Taste is not sweeten just natural”
“My only caution is the copper content — at 2mg per day”
“Possible Gluten contamination”
Common questions
- Is paba profitable to sell on Amazon United States?
- The niche generates $44K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the paba niche?
- 12 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in paba?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the paba niche?
- Listings span $6.18–$63.55; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.