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P5p

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.6% this quarter, so P5p is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$940K/yr324K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
66%top-5 click share · 15 brands · 32 sellers

Flapen Score

P5p against its category

The dotted line is the Health & Household average. Past it, P5p is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P5p market on Amazon at a glance

Shoppers on Amazon United States searched for P5p 324K times last year and spent an estimated $940K. The top 5 brands take 74% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $940K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
13.2%
Market size, estimated
$940Ka year
Peak month
May1.4× the quietest month
Top search term
p5p122K searches a year

02 · Price

A sale here is worth $21.97.

Listings sell for $21.97 on average, from $8.49 to $54.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $21.97 that is $55K to $66K a year per listing.

Average price
$21.97inside the $15 to $100 sweet spot
Price range
$8.49–$54.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$55K–$66K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Vitamin B. It carries 803 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Vitamin B
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
803per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top P5p products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

32

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • Brand 133%
  • Brand 223%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

P5p search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top P5p search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • p5p122K/yr
  • p5p vitamin b653K/yr
  • p5p supplement23K/yr
  • b6 p5p34K/yr
  • vitamin b6 p5p19K/yr
  • pyridoxal-5-phosphate16K/yr
  • p-5-p12K/yr
  • p5p50 pure encapsulations5K/yr
  • vitamin p4K/yr
  • p5p 25mg5K/yr

Reviews and returns

What reviews say buyers love and hate about P5p

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“often had trouble keeping the dosage right between the two”
A buyer, on “Dosage”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common P5p questions

Answered from the same tracked data.