Is p5p profitable to sell on Amazon United States?

The niche generates $940K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the p5p niche?

15 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in p5p?

Top complaints mined from reviews: Dosage, Ease Of Use, Side Effects. The return rate is 0.0%.

When does demand for p5p peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the p5p niche?

Listings span $8.49–$54.45; the average listing price is $21.97 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.

p5p

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.97

avg listing price — sweet spot $15–$100

Price range

Great$8.49–$54.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$940K

$940K/yr · 324K searches

Review moat

Good802.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, p5p is a $940K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

p5p market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $879K–$1.1M; units × avg price
Conversion rate: 13.2%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 101 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

Nutricost33%
Pure Encapsulations23%
Seeking Health6%
Horbäach6%
THORNE6%
NOW Foods6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -6.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top p5p search terms

p5p122K/yr -0.7%16.1% conv.
p5p vitamin b653K/yr -6.9%10.8% conv.
p5p supplement23K/yr +0.5%15.9% conv.
b6 p5p34K/yr -30.8%11.0% conv.
vitamin b6 p5p19K/yr -26.1%9.5% conv.
pyridoxal-5-phosphate16K/yr -18.1%10.7% conv.
p-5-p12K/yr +6.1%14.0% conv.
p5p50 pure encapsulations5K/yr +33.0%27.1% conv.
vitamin p4K/yr +79.4%0.8% conv.
p5p 25mg5K/yr -22.4%10.8% conv.

All search terms

Top p5p products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutricost P5P Vitamin B6 Supplement 50mg 240 Capsules (Pyridoxal-5-Phosphate) - Vegetarian Friendly Non-GMO Gluten Free

Nutricost$16.864.7★1,384 rev

Pure Encapsulations P5P 50 - Active Vitamin B6 - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO - 60 Capsules

Pure Encapsulations$19.804.7★1,928 rev

Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free

Nutricost$21.734.7★948 rev

Seeking Health P-5-P (Pyridoxal 5-Phosphate) - Immune Health & Homocysteine Metabolism Support - Support Energy Production with Bioavailable Vitamin B6-25 100 Capsules

Seeking Health$20.884.7★695 rev

Horbach P5P Activated Vitamin B6 100mg | 120 Vegetarian Tablets

Horbäach$9.044.6★1,265 rev

Newest

by launch date

Micro Ingredients P5P 100mg Per Serving 240 Softgels - Active Vitamin B6 with Methylated B12 - Made with MCT Oil - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO

Micro Ingredients$15.8736 rev

6mo ago

Think Above P5P Liquid Drops Activated Vitamin B6 (Pyridoxal-5-Phosphate) Fast Absorption Formula Nervous System & Energy Support 2 oz (60 mL)

Think Above$15.46130 rev

1y ago

BulkSupplements.com Pyridoxal 5 Phosphate Capsules - P5P Supplement Vitamin B6 Supplement - Essential & Gluten Free 1 Capsule per Serving 50mg Serving 500 Count (Pack of 1)

BulkSupplements$21.6082 rev

1y ago

Best Naturals P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg/Serving - 120 Tablets - an Active Form of Vitamin B6.

Best Naturals$8.80582 rev

4y ago

Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free

Nutricost$21.73948 rev

5y ago

What buyers say about p5p

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great product, works as intended”

Vitamin12%

“Overall a great choice for B Vitamin suppplement”

Value For Money7%

“Good value”

Dosage6%

“Two per serving is reasonable”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Sleep Quality4%

“It immediately helped me get to sleep faster and sleep better”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“It seems to do its job”

Energy Level4%

“His energy level is up”

Efficiency3%

“Works great”

What buyers complain about

Dosage18%

“often had trouble keeping the dosage right between the two”

Ease Of Use8%

“UNABLE TO USE”

Side Effects7%

“Caused more harm than good”

Vitamin5%

“I'm terrible at supplement reviews because, to be honest, I never feel any different,”

Size-Overall5%

“Short capsules”

Value For Money5%

“hate their prices lol”

Nutritional Content3%

“I have tried maybe 8 Nutricost products and they all seem to do nothing”

Quality-Overall1%

“Seems there are quality control issues”

Thickness1%

“It is thin”

Absorbency1%

“It absorbs and is used in the body as other b6 builds up aa it isn't well absorbed”

Top return reasons

Vitamin40%

Functionality-Overall20%

Joint Pain20%

Compatibility-Overall20%

Common questions

Is p5p profitable to sell on Amazon United States?: The niche generates $940K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the p5p niche?: 15 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in p5p?: Top complaints mined from reviews: Dosage, Ease Of Use, Side Effects. The return rate is 0.0%.
When does demand for p5p peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the p5p niche?: Listings span $8.49–$54.45; the average listing price is $21.97 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.

p5p