P5p
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -6.6% this quarter, so P5p is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $940K/yr324K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 32 sellers
Flapen Score
P5p against its category
The dotted line is the Health & Household average. Past it, P5p is stronger. Inside it, weaker.
Market
The P5p market on Amazon at a glance
Shoppers on Amazon United States searched for P5p 324K times last year and spent an estimated $940K. The top 5 brands take 74% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $940K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $940Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- p5p122K searches a year
02 · Price
A sale here is worth $21.97.
Listings sell for $21.97 on average, from $8.49 to $54.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $21.97 that is $55K to $66K a year per listing.
- Average price
- $21.97inside the $15 to $100 sweet spot
- Price range
- $8.49–$54.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $55K–$66K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Vitamin B. It carries 803 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #210in Vitamin B
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 803per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top P5p products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost P5P Vitamin B6 Supplement 50mg 240 Capsules (Pyridoxal-5-Phosphate) - Vegetarian Friendly Non-GMO Gluten Free
- Price
- $16.86
- Rating
- 4.7/5
- Reviews
- 1,384
- Age
- 5y ago

Pure Encapsulations P5P 50 - Active Vitamin B6 - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO - 60 Capsules
- Price
- $19.80
- Rating
- 4.7/5
- Reviews
- 1,928
- Age
- 18y ago

Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free
- Price
- $21.73
- Rating
- 4.7/5
- Reviews
- 948
- Age
- 5y ago

Seeking Health P-5-P (Pyridoxal 5-Phosphate) - Immune Health & Homocysteine Metabolism Support - Support Energy Production with Bioavailable Vitamin B6-25 100 Capsules
- Price
- $20.88
- Rating
- 4.7/5
- Reviews
- 695
- Age
- 11y ago

Horbach P5P Activated Vitamin B6 100mg | 120 Vegetarian Tablets
- Price
- $9.04
- Rating
- 4.6/5
- Reviews
- 1,265
- Age
- 7y ago
Trending
estimated 90-day click momentum
Micro Ingredients P5P 100mg Per Serving 240 Softgels - Active Vitamin B6 with Methylated B12 - Made with MCT Oil - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

Swanson P-5-P (Pyridoxal-5-Phosphate) Coenzymated Vitaminb-6 20 Milligrams 60 Capsules (1 Pack)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 8y ago

NatureBell P5P Vitamin B6 100mg Per Serving 240 Capsules | Activated Pyridoxal 5 Phosphate Supplements Essential B Vitamins for Brain & Memory Health Non-GMO
- Price
- $18.73
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 8y ago

Nutricost P5P Vitamin B6 Supplement 50mg 240 Capsules (Pyridoxal-5-Phosphate) - Vegetarian Friendly Non-GMO Gluten Free
- Price
- $16.86
- Rating
- 4.7/5
- Reviews
- 1,384
- Age
- 5y ago

Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free
- Price
- $21.73
- Rating
- 4.7/5
- Reviews
- 948
- Age
- 5y ago
Newest
by launch date
Micro Ingredients P5P 100mg Per Serving 240 Softgels - Active Vitamin B6 with Methylated B12 - Made with MCT Oil - Supports Energy Metabolism & Brain Health* - Gluten Free & Non-GMO
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 6mo ago

Think Above P5P Liquid Drops Activated Vitamin B6 (Pyridoxal-5-Phosphate) Fast Absorption Formula Nervous System & Energy Support 2 oz (60 mL)
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 1y ago

BulkSupplements.com Pyridoxal 5 Phosphate Capsules - P5P Supplement Vitamin B6 Supplement - Essential & Gluten Free 1 Capsule per Serving 50mg Serving 500 Count (Pack of 1)
- Price
- $21.60
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 1y ago

Best Naturals P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg/Serving - 120 Tablets - an Active Form of Vitamin B6.
- Price
- $8.80
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 4y ago

Nutricost P5P Vitamin B6 Supplement 100mg 240 Capsules Gluten-Free
- Price
- $21.73
- Rating
- 4.7/5
- Reviews
- 948
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
32
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
20%
- Nutricost33%
- Pure Encapsulations23%
- Seeking Health6%
- Horbäach6%
- THORNE6%
- NOW Foods6%
Demand
P5p search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top P5p search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- p5p122K/yr
- p5p vitamin b653K/yr
- p5p supplement23K/yr
- b6 p5p34K/yr
- vitamin b6 p5p19K/yr
- pyridoxal-5-phosphate16K/yr
- p-5-p12K/yr
- p5p50 pure encapsulations5K/yr
- vitamin p4K/yr
- p5p 25mg5K/yr
Reviews and returns
What reviews say buyers love and hate about P5p
We read the reviews and the return reasons for every product selling here.
“often had trouble keeping the dosage right between the two”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common P5p questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









