Is p&g products profitable to sell on Amazon United States?

The niche generates $223K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Skip it (38/100).

How competitive is the p&g products niche?

6 brands and 130 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in p&g products?

Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.1%.

What does it cost to enter the p&g products niche?

Listings span $4.24–$41.44; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 69,852 reviews — the moat a new listing must climb.

p&g products

Skip it

A deep review moat (69,852 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.23

avg listing price — sweet spot $15–$100

Price range

Good$4.24–$41.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$223K

$223K/yr · 213K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Review moat

Bad69,852.13

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, p&g products is a $223K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

p&g products market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $203K–$243K; units × avg price
Conversion rate: 6.4%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

130

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Downy79%
Gain12%
Tide4%
Dawn2%
Bounty2%
Charmin1%

Demand

Weekly Amazon search volume, last 19 weeks — -40.0% search growth over the last 90 days.

Open Trend

Top p&g products search terms

downy cool cotton24K/yr +6.3%13.5% conv.
p&g products41K/yr -59.7%0.7% conv.
p&g29K/yr -43.6%0.5% conv.
procter and gamble promotion12K/yr -10.7%0.5% conv.
downy cool cotton fabric softener10K/yr -3.2%17.2% conv.
gain odor defense fabric softener8K/yr -6.1%11.6% conv.
p&g products promotion deals15K/yr -51.0%0.3% conv.
procter and gamble8K/yr -26.3%0.2% conv.
procter and gamble products21K/yr -71.6%0.2% conv.
cool cotton downy4K/yr +11.9%17.0% conv.

All search terms

Top p&g products products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 140 fl oz 190 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics

Downy$11.984.8★33,230 rev

Downy Cool Cotton In-Wash Laundry Scent Booster Beads 24 oz laundry scent beads Long-lasting Freshness

Downy$15.784.9★1,930 rev

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics

Downy$10.524.8★36,896 rev

Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection

Gain$12.164.8★8,153 rev

Downy Fabric Softener Dryer Sheets April Fresh 240 Count

Downy$9.014.8★32,633 rev

Newest

by launch date

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 100 fl oz 136 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics

Downy$9.75348 rev

8mo ago

Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible

Downy$14.728,802 rev

9mo ago

Gain Odor Defense In-wash Scent Booster Super Fresh Blast scent 21.1 OZ 2 in 1 Freshness plus Odor Protection laundry scent beads

Gain$14.832,260 rev

1y ago

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics

Downy$10.5236,896 rev

2y ago

Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection

Gain$12.168,153 rev

2y ago

What buyers say about p&g products

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Clean scent”

Value For Money11%

“Best value”

Ease Of Cleaning10%

“Cleans great”

Quality-Overall8%

“Excellent product”

Advertised Vs Actual Product4%

“As Described”

Soft Feel4%

“Softer tissue”

Ease Of Use3%

“Super handy”

Efficiency2%

“Works well”

Washability2%

“This wash sense booster is great”

Size-Overall2%

“True to size”

What buyers complain about

Leak-Proof15%

“leaked out everywhere”

Smell14%

“Bad scent”

Value For Money7%

“Cost too much”

Quality-Overall5%

“Poor quality control”

Ease Of Cleaning4%

“Dont really clean anything”

Size-Overall4%

“They are small”

Dilute/Watery3%

“Watered down”

Thickness3%

“It was thick like pudding”

Advertised Vs Actual Product2%

“It really doesn't do the job the way advertisement says”

Stain Resistance2%

“it stained my painted concrete”

Top return reasons

Leak-Proof45%

Smell18%

Value For Money9%

Advertised Vs Actual Product7%

Size-Overall4%

Material Quality2%

Moist/Dry1%

Functionality-Overall1%

Dilute/Watery1%

Fabric Quality1%

Common questions

Is p&g products profitable to sell on Amazon United States?: The niche generates $223K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Skip it (38/100).
How competitive is the p&g products niche?: 6 brands and 130 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in p&g products?: Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.1%.
What does it cost to enter the p&g products niche?: Listings span $4.24–$41.44; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 69,852 reviews — the moat a new listing must climb.