P&g Products
FailThe average product has 69,852 reviews to catch up to, so P&g Products is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $223K/yr213K searches / yr
- 90-day growth
- -40.0%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 130 sellers
Flapen Score
P&g Products against its category
The dotted line is the Health & Household average. Past it, P&g Products is stronger. Inside it, weaker.
Market
The P&g Products market on Amazon at a glance
Shoppers on Amazon United States searched for P&g Products 213K times last year and spent an estimated $223K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -40.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $223Ka year
- Top search term
- downy cool cotton24K searches a year
02 · Price
A sale here is worth $16.23.
Listings sell for $16.23 on average, from $4.24 to $41.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.23 that is $4K to $8K a year per listing.
- Average price
- $16.23inside the $15 to $100 sweet spot
- Price range
- $4.24–$41.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Laundry. It carries 69,852 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Laundry
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 69,852per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top P&g Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 140 fl oz 190 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 33,230
- Age
- 3y ago

Downy Cool Cotton In-Wash Laundry Scent Booster Beads 24 oz laundry scent beads Long-lasting Freshness
- Price
- $15.78
- Rating
- 4.9/5
- Reviews
- 1,930
- Age
- 2y ago

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $10.52
- Rating
- 4.8/5
- Reviews
- 36,896
- Age
- 2y ago

Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
- Price
- $12.16
- Rating
- 4.8/5
- Reviews
- 8,153
- Age
- 2y ago

Downy Fabric Softener Dryer Sheets April Fresh 240 Count
- Price
- $9.01
- Rating
- 4.8/5
- Reviews
- 32,633
- Age
- 6y ago
Trending
estimated 90-day click momentum
Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 100 fl oz 136 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $9.75
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 8mo ago

Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
- Price
- $14.72
- Rating
- 4.7/5
- Reviews
- 8,802
- Age
- 9mo ago

Downy Cool Cotton In-Wash Laundry Scent Booster Beads 24 oz laundry scent beads Long-lasting Freshness
- Price
- $15.78
- Rating
- 4.9/5
- Reviews
- 1,930
- Age
- 2y ago

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 140 fl oz 190 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 33,230
- Age
- 3y ago

Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
- Price
- $11.58
- Rating
- 4.7/5
- Reviews
- 8,802
- Age
- 3y ago
Newest
by launch date
Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 100 fl oz 136 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $9.75
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 8mo ago

Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
- Price
- $14.72
- Rating
- 4.7/5
- Reviews
- 8,802
- Age
- 9mo ago

Gain Odor Defense In-wash Scent Booster Super Fresh Blast scent 21.1 OZ 2 in 1 Freshness plus Odor Protection laundry scent beads
- Price
- $14.83
- Rating
- 4.8/5
- Reviews
- 2,260
- Age
- 1y ago

Downy Soft 2 in 1 Soft and Fresh Liquid Fabric Softener Cool Cotton 111 fl oz 150 Loads Fabric Conditioner Liquid provides softness and freshness for fabrics
- Price
- $10.52
- Rating
- 4.8/5
- Reviews
- 36,896
- Age
- 2y ago

Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
- Price
- $12.16
- Rating
- 4.8/5
- Reviews
- 8,153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
130
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Downy79%
- Gain12%
- Tide4%
- Dawn2%
- Bounty2%
- Charmin1%
Demand
P&g Products search demand
Weekly searches over the year. Pick a range.
Search terms
Top P&g Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- downy cool cotton24K/yr
- p&g products41K/yr
- p&g29K/yr
- procter and gamble promotion12K/yr
- downy cool cotton fabric softener10K/yr
- gain odor defense fabric softener8K/yr
- p&g products promotion deals15K/yr
- procter and gamble8K/yr
- procter and gamble products21K/yr
- cool cotton downy4K/yr
Reviews and returns
What reviews say buyers love and hate about P&g Products
We read the reviews and the return reasons for every product selling here.
“leaked out everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common P&g Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









