Is oxymetazoline nasal spray profitable to sell on Amazon United States?

The niche generates $146K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (40/100).

How competitive is the oxymetazoline nasal spray niche?

5 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oxymetazoline nasal spray?

Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Ease Of Use. The return rate is 0.0%.

When does demand for oxymetazoline nasal spray peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the oxymetazoline nasal spray niche?

Listings span $4.10–$36.15; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 6,603 reviews — the moat a new listing must climb.

oxymetazoline nasal spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.10–$36.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.64

avg listing price — sweet spot $15–$100

Market size

Okay$146K

$146K/yr · 89K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,603.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oxymetazoline nasal spray is a $146K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

oxymetazoline nasal spray market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $190K–$253K; units × avg price
Conversion rate: 13.0%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 8.6%
Avg brand age: 94 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Amazon Basic Care74%
MAJOR10%
Afrin8%
berkley jensen5%
Family Care3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top oxymetazoline nasal spray search terms

oxymetazoline nasal spray59K/yr -16.1%15.9% conv.
oxymetazoline27K/yr +4.7%7.8% conv.
oxymetazoline hydrochloride3K/yr +0.0%5.5% conv.

All search terms

Top oxymetazoline nasal spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Maximum Strength 12 Hour Nasal Spray Oxymetazoline HCl Solution Sinus Pressure Relief Cold and Allergy Medicine Decongestant 1 fl oz (Pack of 1)

Amazon Basic Care$4.104.4★6,300 rev

Amazon Basic Care No Drip Nasal Spray 12 Hour Maximum Strength Nasal Decongestant Oxymetazoline HCl Fast-Acting Sinus Pressure Relief 1 fl oz (Pack of 1)

Amazon Basic Care$5.494.6★7,392 rev

Amazon Basic Care No Drip Severe 12 Hour Nasal Decongestant Pump Mist Maximum Strength Plus Menthol Allergy Relief 1 fl oz (Pack of 1)

Amazon Basic Care$5.754.6★8,500 rev

MAJOR Maximum Strength Nasal Decongestant Spray Oxymetazoline HCl 0.05% Pump Mist Non-Drowsy Nasal Spray up to 12-Hour Relief from Nasal Congestion Colds and Allergies 1 Fl. Oz. (3-Pack)

MAJOR$10.584.4★4,619 rev

Berkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)

berkley jensen$12.894.8★1,063 rev

Newest

by launch date

Berkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)

berkley jensen$12.891,063 rev

4mo ago

Amazon Basic Care Maximum Strength 12 Hour Nasal Spray Oxymetazoline HCl Solution Sinus Pressure Relief Cold and Allergy Medicine Decongestant 1 fl oz (Pack of 1)

Amazon Basic Care$4.106,300 rev

4y ago

Afrin No Drip Extra Moisturizing Nasal Mist Twin Pack Non-Drowsy Fast-Acting Decongestant for Sinus Pressure and Dry Nasal Passages Adults and Children 6 and Older .5 fl oz (Pack of 2)

Afrin$15.4511,898 rev

5y ago

MAJOR Maximum Strength Nasal Decongestant Spray Oxymetazoline HCl 0.05% Pump Mist Non-Drowsy Nasal Spray up to 12-Hour Relief from Nasal Congestion Colds and Allergies 1 Fl. Oz. (3-Pack)

MAJOR$10.584,619 rev

6y ago

MAJOR Maximum Strength Nasal Decongestant Spray Oxymetazoline HCl 0.05% Pump Mist Non-Drowsy Nasal Spray up to 12-Hour Relief from Nasal Congestion Colds and Allergies 1 Fl. Oz. (12-Pack)

MAJOR$36.154,619 rev

6y ago

What buyers say about oxymetazoline nasal spray

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“GREAT VALUE”

Sinus Relief13%

“Great nasal decongestant”

Efficiency12%

“Works well”

Quality-Overall9%

“Excellent product”

Advertised Vs Actual Product7%

“As advertised”

Breathability6%

“I'm breathing great”

Spray/Flow4%

“Light spray”

Allergies3%

“Excellent for allergies”

Ease Of Use2%

“Easy to use and lasts long”

Cough Relief2%

“Great for congestion”

What buyers complain about

Functionality-Overall13%

“Doesnt work well”

Sinus Relief13%

“He has bad sinuses”

Ease Of Use11%

“Not user friendly”

Value For Money6%

“Not a good value at all”

Quality-Overall5%

“Terrible product”

Breathability4%

“I can't breathe”

Smell3%

“it doesnt have a strong smell”

Durability2%

“doesn't last 10-12 hours”

Dosage2%

“hard to control how much you put”

Design-Overall2%

“I'm going to look elsewhere because this new bottle design is the absolute worst”

Common questions

Is oxymetazoline nasal spray profitable to sell on Amazon United States?: The niche generates $146K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (40/100).
How competitive is the oxymetazoline nasal spray niche?: 5 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oxymetazoline nasal spray?: Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Ease Of Use. The return rate is 0.0%.
When does demand for oxymetazoline nasal spray peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the oxymetazoline nasal spray niche?: Listings span $4.10–$36.15; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 6,603 reviews — the moat a new listing must climb.