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Oxygen Bleach

Fail

The top 5 brands take 92% of clicks, so Oxygen Bleach is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$410K/yr258K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
74%top-5 click share · 9 brands · 637 sellers

Flapen Score

Oxygen Bleach against its category

The dotted line is the Health & Household average. Past it, Oxygen Bleach is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxygen Bleach market on Amazon at a glance

Shoppers on Amazon United States searched for Oxygen Bleach 258K times last year and spent an estimated $410K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
9.3%
Market size, estimated
$410Ka year
Peak month
November2.2× the quietest month
Top search term
oxygen bleach117K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $6.69 to $39.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $17.10 that is $17K to $21K a year per listing.

Average price
$17.10inside the $15 to $100 sweet spot
Price range
$6.69–$39.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #82 within Laundry. It carries 10,199 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#82in Laundry
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,199per listing
Listings tracked
16

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
80 months

Products

Top Oxygen Bleach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

637

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Brand 158%
  • Brand 218%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Oxygen Bleach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Oxygen Bleach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxygen bleach117K/yr
  • oxygen bleach powder45K/yr
  • oxygen bleach for laundry22K/yr
  • oxygenated bleach9K/yr
  • oxygen cleaner powder6K/yr
  • oxygenbleach14K/yr
  • oxygen cleaner6K/yr
  • oxy bleach5K/yr
  • powdered oxygen bleach4K/yr
  • peroxide bleach4K/yr

Reviews and returns

What reviews say buyers love and hate about Oxygen Bleach

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oxygen Bleach questions

Answered from the same tracked data.