oxy boost
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.69–$45.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,253avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 29K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oxy boost is a $50K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
oxy boost market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 68 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
615
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Truly Free53%
- OxiClean19%
- BLUELAND8%
- 365 by Whole Foods Market6%
- Pronounce4%
- Tide3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 3.8×
Top oxy boost search terms
- oxy boost10K/yr
- oxi boost5K/yr
- oxyboost5K/yr
- oxy boost laundry5K/yr
- oxyboost laundry4K/yr
Top oxy boost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
Truly Free$29.494.4★199 rev
OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb
OxiClean$11.394.8★47,130 rev
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 3
Truly Free$36.224.4★199 rev
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 1
Truly Free$16.264.4★199 rev
365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce
365 by Whole Foods Market$6.694.6★1,356 rev
Newest
by launch date
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
Pronounce$24.24168 rev
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 1
Truly Free$16.26199 rev
OxyBoost Nitric Oxide Supplement for Men & Women - Supports Circulation Promotes Wellness Vitality Mental Clarity & Improved Circulation - Natural Formula with Vinitrox - 60 Capsules (Pack of 1)
OxyNaturals$45.9978 rev
Tide Ultra Oxi Boost Liquid Laundry Detergent 148 fl oz 105 Loads Advanced Stain Remover with Extra Oxi Power
Tide$21.6810,209 rev
Truly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 3
Truly Free$36.22199 rev
Trending
90-day click momentumTruly Free OxyBoost - Oxygen Whitener & Clothes Stain Remover Laundry Detergent Powder with Sodium Percarbonate - Brightens Whites & Safe for Colors - Non-Chlorine Gentle Yet Powerful - Pack of 2
Truly Free$29.494.4★
Tide Ultra Oxi Boost Liquid Laundry Detergent 148 fl oz 105 Loads Advanced Stain Remover with Extra Oxi Power
Tide$21.684.8★
Pronounce Enzyme Oxygen Laundry Booster - Brightens White & Tough on Stains Fights Odor. Enzyme Stain Fighter Cleaner Ingredients Fragrance Free - Ultra Concentrated HE - 60 Loads (Unscented)
Pronounce$24.244.7★
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★
BLUELAND Oxi Laundry Booster Powder Refill 2-Pack Clear Skies Scent 50 Loads 35.2 oz Plastic-Free Eco Friendly Oxy Cleaner Stain Remover
BLUELAND$25.944.6★
What buyers say about oxy boost
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Cleans great”
“Good amount of product”
“Great deal”
“Very effective”
“colors are bright”
“It rinses clean”
“As advertised”
“Easy to Use”
“they look so much brighter”
What buyers complain about
“Scent too strong”
“Stained my clothes”
“Packaging leaks”
“Fades colors”
“Too expensive”
“didnt work well”
“Not one of the best products from Clean People”
“Wouldn't do wash without adding this to it”
“Over the years I have had trouble with my skin”
“discoloration has been there for a good while”
Top return reasons
Common questions
- Is oxy boost profitable to sell on Amazon United States?
- The niche generates $50K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the oxy boost niche?
- 9 brands and 615 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in oxy boost?
- Top complaints mined from reviews: Smell, Stain Resistance, Leak-Proof. The return rate is 0.2%.
- When does demand for oxy boost peak?
- Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 3.8× the quietest.
- What does it cost to enter the oxy boost niche?
- Listings span $6.69–$45.99; the average listing price is $21.44 (sweet spot $15–$100). The average incumbent carries 8,253 reviews — the moat a new listing must climb.