Oxo Brush Head Replacement

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

21.0%

Market size, estimated

$371Ka year

Peak month

January1.3× the quietest month

Top search term

oxo dish brush refill head65K searches a year

Listings sell for $9.88 on average, from $7.18 to $12.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $9.88 that is $40K to $49K a year per listing.

Average price

$9.88under the $15 to $100 sweet spot

Price range

$7.18–$12.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$40K–$49K

Returns

1.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Brushes. It carries 3,402 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#507in Brushes

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,402per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months