Oxiclean Sanitizer for Laundry

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

4.3%

Market size, estimated

$12Ka year

Peak month

September2.5× the quietest month

Top search term

oxiclean sanitizer for laundry6K searches a year

Listings sell for $13.77 on average, from $6.27 to $50.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.77 that is $0 to $1K a year per listing.

Average price

$13.77under the $15 to $100 sweet spot

Price range

$6.27–$50.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #164 within Laundry. It carries 36,513 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

6.3%

Average rank

#164in Laundry

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

36,513per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months