Is oxiclean laundry detergent profitable to sell on Amazon United States?

The niche generates $324K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the oxiclean laundry detergent niche?

4 brands and 174 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oxiclean laundry detergent?

Top complaints mined from reviews: Leak-Proof, Smell, Stain Resistance. The return rate is 0.1%.

When does demand for oxiclean laundry detergent peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the oxiclean laundry detergent niche?

Listings span $7.57–$62.59; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 19,217 reviews — the moat a new listing must climb.

oxiclean laundry detergent

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.57–$62.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.87

avg listing price — sweet spot $15–$100

Market size

Good$324K

$324K/yr · 182K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad19,217.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, oxiclean laundry detergent is a $324K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

oxiclean laundry detergent market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $297K–$372K; units × avg price
Conversion rate: 12.0%
Avg BSR: #147
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 0.6%
Avg brand age: 73 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

Arm & Hammer65%
OxiClean28%
Tide5%
all2%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +13.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top oxiclean laundry detergent search terms

oxiclean laundry detergent43K/yr +13.3%9.5% conv.
oxi clean detergent12K/yr +14.1%11.0% conv.
oxiclean detergent14K/yr +8.9%8.8% conv.
oxy clean laundry detergent16K/yr +14.2%12.5% conv.
oxi clean laundry detergent liquid11K/yr +4.5%10.5% conv.
laundry detergent oxi clean12K/yr +16.3%11.7% conv.
laundry detergent oxi8K/yr +22.2%11.2% conv.
oxi laundry detergent8K/yr +10.2%9.4% conv.
laundry detergent with oxi7K/yr +35.0%7.9% conv.
oxiclean detergent liquid7K/yr +15.1%11.2% conv.

All search terms

Top oxiclean laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz

Arm & Hammer$14.984.7★442 rev

OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb

OxiClean$11.394.8★47,130 rev

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz

Arm & Hammer$8.414.7★304 rev

ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst 128 Loads Liquid Laundry Detergent 166.5 Fl oz

Arm & Hammer$13.324.8★36,658 rev

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz

Arm & Hammer$13.024.7★558 rev

Newest

by launch date

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz

Arm & Hammer$14.98442 rev

4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz

Arm & Hammer$8.41304 rev

4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz

Arm & Hammer$13.02558 rev

4mo ago

ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 122 Loads 158.6 Fl Oz

Arm & Hammer$12.8633,080 rev

4mo ago

ARM & HAMMER Plus OxiClean Ultra Stain Fighters Liquid Laundry Detergent Stain Remover for Clothes Fresh Scent 74 Loads 96.2 Fl Oz

Arm & Hammer$8.3233,080 rev

4mo ago

What buyers say about oxiclean laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Clean scent”

Ease Of Cleaning14%

“Cleans great”

Value For Money12%

“Great Value”

Quality-Overall11%

“Amazing price for quality”

Cleansing5%

“Cleans Good”

Efficiency5%

“Works Well”

Advertised Vs Actual Product3%

“As advertised”

Color3%

“colors are bright”

Washability3%

“it still washes really well”

Ease Of Use2%

“easier for me to handle”

What buyers complain about

Leak-Proof21%

“LEAKS”

Smell19%

“Scent too strong”

Stain Resistance6%

“Not great on stains”

Ease Of Cleaning3%

“does not seem to clean as well”

Color3%

“I noticed the next day the shirts all looked faded”

Value For Money3%

“its getting way too expensive”

Allergies2%

“Rash”

Washability2%

“Wouldn't do wash without adding this to it”

Functionality-Overall1%

“Doesn't work”

Ease Of Use1%

“Hard to handle”

Top return reasons

Leak-Proof63%

Smell14%

Advertised Vs Actual Product5%

Value For Money4%

Functionality-Overall3%

Stain Resistance2%

Size-Overall2%

Contamination1%

Ease Of Cleaning1%

Moist/Dry1%

Common questions

Is oxiclean laundry detergent profitable to sell on Amazon United States?: The niche generates $324K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the oxiclean laundry detergent niche?: 4 brands and 174 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in oxiclean laundry detergent?: Top complaints mined from reviews: Leak-Proof, Smell, Stain Resistance. The return rate is 0.1%.
When does demand for oxiclean laundry detergent peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the oxiclean laundry detergent niche?: Listings span $7.57–$62.59; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 19,217 reviews — the moat a new listing must climb.

oxiclean laundry detergent

oxiclean laundry detergent market data

Competition & brand share

Demand & seasonality

Top oxiclean laundry detergent search terms

Top oxiclean laundry detergent products on Amazon

Top sellers

Newest

Trending

What buyers say about oxiclean laundry detergent

What buyers love

What buyers complain about

Top return reasons

Common questions

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