Oxiclean Laundry Detergent

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

12.0%

Market size, estimated

$324Ka year

Peak month

September1.3× the quietest month

Top search term

oxiclean laundry detergent43K searches a year

Listings sell for $14.87 on average, from $7.57 to $62.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.87 that is $11K to $15K a year per listing.

Average price

$14.87under the $15 to $100 sweet spot

Price range

$7.57–$62.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #147 within Laundry. It carries 19,217 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

92%

Out of stock, average day

0.6%

Average rank

#147in Laundry

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

19,217per listing

Listings tracked

24

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

73 months